Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of Google Maps, but inaccurate business information will absolutely result in losing clients to your competition. So how does a law firm ensure its hard-earned marketing dollars aren’t walking into a competitor's office?
Originally published June 26, 2018Sign up for our free newsletter.