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Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most anxious accounts describe a burning platform: The internet is degrading our ability to pay attention for long periods and so also process extended chains of causal reasoning. I prefer more pragmatic accounts: People just are reading differently, and the challenge for writers is how to adapt to these new conditions.

July 9, 2018 0 0 0