Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For subject matter experts like lawyers, this can open up a new avenue for reaching clients. However, there’s an art to creating a podcast that connects with the listening public. Here are a few steps you can follow to create a podcast that will be a hit ... READ THE REST

Originally published May 19, 2020 0 2 0

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Originally published May 19, 2020 0 1 0