podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For subject matter experts like lawyers, this can open up a new avenue for reaching clients. However, there’s an art to creating a podcast that connects with the listening public. Here are a few steps you can follow to create a podcast that will be a hit ... READ THE REST

Originally published May 19, 2020
Last updated September 24, 2020
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how to organize your contacts

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Originally published May 19, 2020
Last updated July 10, 2020
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