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ideal client

Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Originally published June 21, 2022
Last updated June 29, 2022
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law firm blogs

Four Tips for Writing Legal Blog Posts That People Will Actually Read

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Originally published June 21, 2022
Last updated July 22, 2022
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