Daily Dispatch

Easy as 1-2-3

4 Ways to Make Proposals and Pitches More Persuasive

By | Jul.28.15 | Business Development, Daily Dispatch, Legal Marketing

Play to Win

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many resort to indistinguishable promises or generalizations. They say they are “accessible,” “responsive,” “experienced” or, my personal favorite, “provide quality services in a cost-effective manner.” You can do many things to make your marketing messages more believable, whether in your bio, proposals or pitches for business. Here are four ideas to consider … READ THE REST

Summer 2015 How-To Series

AAW Super Ad 123From July 20 to July 30, we’re highlighting Attorney at Work’s most-read, most-shared practice management how-to articles from the past 12 months — like Sally’s. We’re calling the series “Easy as 1-2-3” because we love a (numbered) list. And, apparently, so do you! Here’s a sampling from our list of top posts, for your summer reading pleasure.

Really Good Ideas in Your Inbox

Subscribe now to Attorney at Work (it’s free), and you’ll get “one really good idea every day,” direct to your inbox every morning. Or five every Friday, if you’d prefer it that way. Just click here to choose!

Illustration ©iStockPhoto.com

Sponsored Links

Recommended Reading

Comment