Easy as 1-2-3

4 Ways to Make Proposals and Pitches More Persuasive

By | Jul.28.15 | Business Development, Daily Dispatch, Legal Marketing

Play to Win

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many resort to indistinguishable promises or generalizations. They say they are “accessible,” “responsive,” “experienced” or, my personal favorite, “provide quality services in a cost-effective manner.” You can do many things to make your marketing messages more believable, whether in your bio, proposals or pitches for business. Here are four ideas to consider … READ THE REST

Summer 2015 How-To Series

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