Annette Choti | These five statistics confirm the value of legal marketing in 2023 and beyond.

Use marketing automation to streamline email campaigns, reach more leads in less time, and create data-driven strategies that work.

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. ...

The marketing objective is to get clients. The cybersecurity objective is to keep your data safe. Those two objectives are often at odds with one another.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Of all the marketing tools for lawyers, video is the most engaging — and the best at helping you project professionalism and competence. Of all the marketing tools for lawyers, video is the most engaging — and one ...

Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new ...

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.