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legal ethics opinions

Legal Ethics Opinions as a Tool to Maximize Marketing?

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

William Hornsby - May 10, 2021
Key Marketing Metrics

Know Your Law Firm’s Key Marketing Metrics

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer - March 25, 2021
Permission Marketing

Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
online assets

8 Common Online Marketing and Business Development Mistakes Most Law Firms Make

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

Julie Savarino - March 22, 2021
marketing activity

Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

Jay Harrington - March 8, 2021
Digital Marketing Plan

5 Free and Quick Tips to Get Started on Your Digital Marketing Plan

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Annette Choti - February 2, 2021
lawyer billing

Dominating Legal Content Marketing in 2021

Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.

Ruth Carter - January 18, 2021
law firm marketing

Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.

Joan Feldman - December 31, 2020
lawyer billing

YouTube Videos: A Marketing Dream for Lawyers

Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.

Ruth Carter - December 17, 2020
Lawyer marketing internet marketing for law firms

Internet Marketing for Law Firms: How to Protect Your Referrals

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Mark Homer - October 22, 2020
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