Advertising


Getting Clients

Focus, People! Tell Them Precisely What You Do

By | Dec.15.16 | 1 Comment

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | 1 Comment

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


Nothing But The Ruth!

Swag Made for Your Audience

By | Aug.11.16 | 3 Comments

When I was a solo practitioner, I attended a swag expo. You can put your law firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip …Continue reading »


The Friday Five

Places to Find Free Pictures That Communicate

By | Jul.29.16 | 1 Comment

Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid …Continue reading »


Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

By | May.12.16 | 1 Comment

Lawyers love lawyer advertising because it’s all about lawyers. The only problem is, this is what that looks like to the rest of the world: Little Caesars "Smingleberry" from Harold Einstein on Vimeo. Lawyers have been conditioned, from time …Continue reading »


Marketing Gold in Your Data

Three Simple Steps to Smarter Advertising Decisions

By | May.03.16 | No Comments

Information sitting in your law firm’s case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It’s just a matter of making a …Continue reading »


Online Marketing

Five Ways to Market Your Law Practice with Video

By | Apr.21.16 | No Comments

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short …Continue reading »


Video Marketing

Five Ways to Attract New Legal Clients with Video

By | Mar.28.16 | No Comments

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract …Continue reading »


The Friday Five

Social Media Marketing Trends in 2016

By | Jan.22.16 | No Comments

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships. Should you care about social media tools? I have no …Continue reading »


Marketing

Dull Marketing Copy? How to Manage the Editing Process

By | Nov.12.15 | 1 Comment

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there’s more than one lawyer in your practice, you know it’s true: Make editing a group …Continue reading »