Business Development


The Friday Five

Takeaways from Legal Marketing Tech/Midwest

By | Jul.01.16 | No Comments

The inaugural Legal Marketing Technology Conference/Midwest, produced by the Legal Marketing Association’s Midwest Chapter, took place June 23, 2016, in Chicago. While all attendees gained insights on a host of sophisticated tools that legal professionals …Continue reading »


Dazzle without Being a Diva

Slide Presentations 101 for Lawyers

By | Jun.27.16 | 1 Comment

Presentation technology has come such a long way, “Death by PowerPoint” should be a thing of the past. How can you be sure the new visual and audio aids you are using enhance your message …Continue reading »


Well Said!

Purge Toxic Clients from Your Practice, Part 1

By | Jun.23.16 | 1 Comment

To dramatically enhance your productivity, zero in on the biggest source of stress and wasted time: toxic clients. Some lawyers fight to hold on to business at all costs. After all, it’s an article of faith …Continue reading »


Passionate Practices

Bring the Personal into Practice

By | Jun.21.16 | 2 Comments

As private practice attorneys, we’ve all been on the receiving end of lawyer jokes — sometimes by well-intentioned family members, other times by members of the community. You may feel as though the people around you …Continue reading »


One of a Kind

Unleash Your Inner Creative to Build a Book of Business

By | Jun.14.16 | 1 Comment

The best lawyers are often the most creative lawyers. But that doesn’t mean they are, or even want to be, labeled as “creative.” Creativity has a certain connotation to it — and it’s traditionally been …Continue reading »


Play to Win

Leap Your Business Development Hurdles

By | Jun.02.16 | 2 Comments

In my experience, most lawyers who don’t have a book of business would like to have one. And, if they don’t know how to build it, they’d like to learn how. Unfortunately, there are very real …Continue reading »


Ask the Experts

Are Print Brochures Dead?

By | May.31.16 | 1 Comment

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online.    Jessica Aries: In my experience, law firms generally do not produce all-encompassing print brochures regarding the firm’s expertise …Continue reading »


Well Said!

My Clients Say They Only Want Me!

By | May.26.16 | No Comments

It is a common lament: “My clients say they only want me. How do I introduce colleagues or juniors in a way that creates trust?”  And like so many business obstacles lawyers struggle to overcome, it’s one they …Continue reading »


The Friday Five

You Need to Pimp Your LinkedIn Profile (Yes, You)

By | May.20.16 | No Comments

It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, …Continue reading »


Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

By | May.12.16 | 1 Comment

Lawyers love lawyer advertising because it’s all about lawyers. The only problem is, this is what that looks like to the rest of the world: Little Caesars "Smingleberry" from Harold Einstein on Vimeo. Lawyers have been conditioned, from time …Continue reading »