Business Development


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

By | Oct.19.17 | 1 Comment

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing“ we asked top …Continue reading »


Getting Clients

Don’t Be Just Any Old Lawyer!

By | Oct.17.17 | No Comments

Not long ago, I was asked to make a presentation at a state bar’s Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the …Continue reading »


Competing on Price?

What Lawyers Can Learn from Apple When Setting Billing Rates  

By | Oct.16.17 | No Comments

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new …Continue reading »


The Friday Five

Five Ways to Create Holiday Marketing That Shines

By | Oct.13.17 | No Comments

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get …Continue reading »


Marketing Basics

Personal Branding Checklist for Lawyers

By | Oct.05.17 | 1 Comment

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise more visible? Here’s a Checklist to Help Get You Started Follow …Continue reading »


Content Under Pressure

Keeping in Touch With Client Newsletters

By | Oct.02.17 | No Comments

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. …Continue reading »


The Friday Five

Five Ways to Generate Referrals on a Budget

By | Sep.29.17 | No Comments

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. …Continue reading »


Play to Win

Seven Ways You May Be Sabotaging Your Business Development Efforts

By | Sep.27.17 | No Comments

In initial meetings with lawyers, I like to have them tell me what they’ve done in marketing and business development — what has worked and what hasn’t and what they are trying to accomplish. I’ll …Continue reading »


Virtual Law

Representing Rural Clients from a Big-City Office: Think Beyond Technology

By | Sep.26.17 | No Comments

In rural areas across the U.S., people are experiencing a unique legal problem: Lawyers are hard to find. Aging rural lawyers are retiring, and no one is around to replace them. This means criminal defendants are …Continue reading »


PR Checklist

Checklist for Making the Most of Media Mentions

By | Sep.25.17 | No Comments

You know being quoted in the press can be great for your law practice. It provides third-party validation that you’re amazing, right? If you’ve been following Attorney at Work, you’ve already learned plenty about how …Continue reading »