Business Development

Play to Win

Be the Hub, Not the Wheel

By | Jan.18.18 | No Comments

The best rainmakers are often great networkers. That doesn’t mean they are necessarily good schmoozers or enjoy working a room; in fact, many do not. It does mean they know and connect a lot of …Continue reading »


LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

By | Jan.16.18 | No Comments

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal …Continue reading »


Forecasting Top Website Design Trends for Law Firms in 2018

By | Jan.04.18 | No Comments

A couple of years ago, I wrote an Attorney at Work post on the top trends for law firm websites. The world of web development has seen some major changes since then. Today, it is …Continue reading »

Play to Win

How to Work the Room at Networking Events

By | Dec.20.17 | 1 Comment

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »

Social Media Tips and Tools

Does Your Online Reputation Need Tending?

By | Dec.19.17 | No Comments

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two …Continue reading »

Business Development Tips

Three Quick Ways to Make Networking Part of Your Routine

By | Dec.11.17 | No Comments

You’ve heard it hundreds of times: You need to network! If you want to build your client base, get referrals, establish your brand and be a better lawyer, networking is required. But when you’re already busting …Continue reading »

Well Said!

Not If, But When, Your Fortune 500 Client Goes Out of Business

By | Dec.07.17 | No Comments

Well, now, there’s a radical notion, eh? Were you inclined to reject it out of hand as mere headline click-bait? Or did it make you think about that big client from whom you get most …Continue reading »

Core Digital Marketing Strategies

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

By | Nov.30.17 | 2 Comments

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead …Continue reading »

Play to Win

Writing Your Annual Business Development Plan

By | Nov.21.17 | No Comments

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even if it is not required, most lawyers start thinking about their goals …Continue reading »

Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | 2 Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »