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Content Under Pressure

Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

How do you say “we’re different” to potential hires? Here's how a few savvy firms use content that tells a story.

Susan Kostal - May 6, 2019
Using Content as a Lawyer Recruiting Tool, Part 1

Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.

Susan Kostal - April 1, 2019
What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019
LinkedIn recommendations
Attorney Bios: Make LinkedIn Recommendations Your New BFF

I’m all over this latest trend in law firm bios.

Susan Kostal - February 6, 2019
Professional Services Thought Leadership 2.0 Explained

Firms that choose to be mute stand out as the outliers. But not in a good way.

Susan Kostal - January 14, 2019
law firm testimonials
How to Ask for Law Firm Testimonials

These four questions will help your happy clients get to the essence of their "client experience" story.

Susan Kostal - December 5, 2018
Becoming a Top Legal Blogger

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Susan Kostal - November 5, 2018
Prepare Your Content for Conference Season

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

Susan Kostal - October 1, 2018
LinkedIn: Take the Time to Tell Your Story

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

Susan Kostal - September 4, 2018
Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018
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