Content Under Pressure

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...

Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at ...

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about ...

Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...

One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of ...

Too often, “client-focused” content translates as “let me tell you what you need, ” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm content is client-driven content — that is, stories about ...

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local business press. And you ...

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the ...

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. Get off the wheel. There’s still a way to publish ...