Legal Marketing Play to Win

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.