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Evergreen Content: Saves Headaches and Sets You Apart

You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.

Susan Kostal - October 3, 2016
Overheard at the 2016 Futures Conference

At the Futures Conference, there are always so many interesting new ideas pinging around it is impossible to catch them all. So this year, we enlisted a few people to help us keep track. Today we wrap Futures Week — our series on predictions ...

The Editors - September 30, 2016
pandemic Friday Five
Clouds and Dirt: Tips from Clio Cloud Conference 2016

I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference ...

Joan Feldman - September 23, 2016
Nothing But the Ruth
Blogging Advice from the Experts

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Ruth Carter - September 21, 2016
Enterprising Lawyer
Kimberley Chongyon Motley, Enterprising Lawyer

Enterprising Lawyer Q&A: Kimberley Motley, a practicing attorney since 2003, has worked in Afghanistan since 2008. She is the first foreigner to litigate cases in Afghanistan's criminal and commercial courts. Kimberley currently ...

The Editors - September 19, 2016
Five Reasons to Come Out and Play

We know that free-play is important to the development of children. But it’s also really important in the life of an adult. You may think you don’t need to play, that you don’t have time to play, but there are good reasons to incorporate play ...

Jamie Spannhake - September 16, 2016
Ryan Lochte’s Vocabulary Lesson for All of Us

“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in ...

Theda C. Snyder - September 15, 2016
boost your productivity
Evernote vs. Quip: A New Productivity King?

Launched in 2008, Evernote rose in popularity because it solved a major constraint in our productivity — recognizing the changes in the way we actually work, access information and communicate. We no longer work on just a desktop or a laptop. We ...

Daniel Gold - September 13, 2016
Getting Your Foot in the Door

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

Aleisha Gravit - September 12, 2016
Friday Five
Five Tactics to Build Trust on Your Website

You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab ...

Tom Dunn - September 2, 2016
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