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Columns

A Politically Incorrect Marketing Tip

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates ...

Theda C. Snyder - April 11, 2016
bar discipline
Outsourcing for Ethics Compliance

In the past, “outsourcing” brought to mind images of large offices filled with workers on telephones, most likely overseas, fielding customer service center phone calls. That it is not what I have in mind when I suggest using outsourcing in your ...

Megan Zavieh - April 4, 2016
Follow the Leaders

One of the nicest things about Attorney at Work, from our perspective, is getting to know so many really smart and dedicated people. Those who serve as our Advisors are among a select few who set and predict trends in the business of practicing ...

The Editors - April 1, 2016
How to Be Successful at Succession Planning

Mark Twain is said to have remarked, “Everybody talks about the weather, but nobody does anything about it.” That quote came to mind when I heard about a new book by veteran law firm consultant John W. Olmstead, “The Lawyer's Guide to Succession ...

Roy S. Ginsburg - March 30, 2016
Legal Technology Product Beat
ABA TECHSHOW Down-Low: Upgrades Unleashed at 2016 Conference

If you’re a nerdy lawyer, ABA TECHSHOW is where you go to geek out. (Wait, did I say that out loud?

Jared Correia - March 24, 2016
Teaming Up for a Prospect Pitch Meeting

In a feedback interview, a client told a story to explain why a particular law firm did not get the work after meeting with him. He said the firm brought a team of lawyers to the meeting and the partners were doing a good job of asking questions ...

Sally J. Schmidt - March 23, 2016
T-Rex with open mouth jerks at work
Fighting Words: Letter of the Law

My neighbor Charlie stopped me in the driveway the other night and asked, “Can you help me here? I got this stupid letter from some jerk lawyer, and I'm mad as hell!” He was red-faced, waving the offending letter violently. “Well, sure,” I ...

Otto Sorts - March 22, 2016
rainmaker lawyer
Cross-Selling: Lawyers’ Three-Headed Sales Monster

Discussions about cross-selling in law firms remind me of the well-publicized discussions some years ago in the scientific world about cold fusion. Both represent their respective professions’ Holy Grail, but no one in either profession has made ...

Mike O'Horo - March 21, 2016
Strategic Digital Marketing Tips

Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on and you’ll have to figure out how to ...

Susan Kostal - March 18, 2016
Don’t Speak Like a Patronizing ‘Parent’

The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, "I’m OK, You’re OK." Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, ...

Theda C. Snyder - March 14, 2016
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