envelope

Get more Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.

Play to Win

play to win legal marketing with queen of hearts card

Build Communities, Build Business

I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...

Sally J. Schmidt - November 18, 2013
play to win legal marketing with queen of hearts card

Lawyer Marketing as Easy as 1-2-3

You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, ...

Sally J. Schmidt - October 22, 2013
play to win legal marketing with queen of hearts card

Look Outside the Legal Biz

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...

Sally J. Schmidt - September 17, 2013

Lawyer Billing is Marketing

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...

Sally J. Schmidt - August 22, 2013
play to win legal marketing with queen of hearts card

Good Lawyers Talk Money With Their Clients

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Sally J. Schmidt - July 17, 2013
play to win legal marketing with queen of hearts card

Lawyer Marketing Begins at Home

Younger lawyers often wonder where to begin their marketing efforts. Without a notable track record of experience or expertise, and lacking contacts in a position to send business, the odds can seem insurmountable. If you are part of a firm, ...

Sally J. Schmidt - June 17, 2013

Thought Leadership for Lawyers: Hit the Mark

Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...

Sally J. Schmidt - May 20, 2013
play to win legal marketing with queen of hearts card

To Win Over Clients, Show Some Passion

Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After ...

Sally J. Schmidt - April 17, 2013
play to win legal marketing with queen of hearts card

Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...

Sally J. Schmidt - March 20, 2013
play to win legal marketing with queen of hearts card

Personalize Your Message

If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.

Sally J. Schmidt - February 19, 2013