Communicating

Your marketing strategy will be more effective if you follow these brainstorming guidelines.

The words you use to identify a plaintiff may color the reader's view. Don't miss an opportunity to legitimately tip the scales in one direction.

Page breaks have their uses, but only section breaks let you change section formatting part way through your Word doc.

Gold Standard Templates are model documents set up in Word with formatting, easy-to-identify changeable text, and all optional provisions in one place.

Analog Attorney | Keeping a commonplace book helps you be more interesting.

Follow up email examples: No Need to Walk on Eggshells. When sending a series of follow-up emails to prospects, many lawyers get anxious about how well they’re balancing persistence against the risk of being perceived as pushy and turning off ...

Are you a James Corden fan? One of the games he plays on "The Late Late Show" is Emoji Headlines.

Bruce Hennes | Why we instituted a premium for helping clients outside normal work hours.

Zana Tomich | Before you become an expert in the practice of law, you can (and should) become an expert in client service.

Gina Rubel | I’ve been thinking about what it means to lead a company through crises and how each crisis affects law firm leaders.