Content Under Pressure


Content Under Pressure

Turning “What I Did on My Summer Vacation” Into Usable Content

By | Jul.02.18 | No Comments

As a writer of both fiction and nonfiction, I subscribe to a special email list and follow several social media accounts that provide writing prompts. When they connect with our latent creative juices, writing prompts …Continue reading »


Content Under PRessure

Create Breakout Bespoke Content That Builds Brands

By | Jun.04.18 | No Comments

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. …Continue reading »


Content Under Pressure

Building Endurance Into Your Content Strategy

By | May.01.18 | No Comments

Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content …Continue reading »


Content Under Pressure

Awards Season: Building a Body of Work for “Best of” Lists

By | Apr.02.18 | No Comments

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about the winners. Initially, …Continue reading »


Content Under Pressure

What to Write: A Year of Publishing Strategically

By | Mar.05.18 | No Comments

Welcome back to our “Year of Publishing Strategically” (nod to “A Year of Living Dangerously,” Linda Hunt, 1984 Academy Award for best supporting actress). Having covered a variety of writing tips and tactics in this …Continue reading »


Content Under Pressure

Content Strategy: What It Is and What It Isn’t

By | Feb.01.18 | No Comments

One fact that’s always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve …Continue reading »


Marketing Trend-Spotting

Client-Driven Content Is the Year’s Breakout Hit

By | Jan.02.18 | No Comments

Too often, “client-focused” content translates as “let me tell you what you need,” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm marketing is client-driven content — …Continue reading »


Content Under Pressure

Learn to Love Your Social Media Channels

By | Dec.04.17 | No Comments

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local …Continue reading »


Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »


Content Under Pressure

Keeping in Touch With Client Newsletters

By | Oct.02.17 | No Comments

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. …Continue reading »