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Content Under Pressure

Acing Client Communications: How to Explain an Increase in Your Rates

While clients may not be overjoyed to receive the announcement that their rates are increasing, they are used to receiving such news. So why not make this an opportunity to communicate clearly, accurately and confidently with clients about where ...

Susan Kostal - December 11, 2019

Littler Mendelson Goes All In on Video

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Susan Kostal - November 13, 2019

Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Susan Kostal - October 16, 2019

Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Susan Kostal - September 4, 2019
video to tell your law firm story

How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019

Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

How do you say “we’re different” to potential hires? Here's how a few savvy firms use content that tells a story.

Susan Kostal - May 6, 2019

Using Content as a Lawyer Recruiting Tool, Part 1

Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.

Susan Kostal - April 1, 2019

What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019

Attorney Bios: Make LinkedIn Recommendations Your New BFF

I’m all over this latest trend in law firm bios.

Susan Kostal - February 6, 2019