Content Under Pressure


Content Under Pressure

Learn to Love Your Social Media Channels

By | Dec.04.17 | No Comments

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local …Continue reading »


Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »


Content Under Pressure

Keeping in Touch With Client Newsletters

By | Oct.02.17 | No Comments

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. …Continue reading »


Content Under Pressure

Harnessing the Intuitive, Persuasive Power of Analogy

By | Sep.05.17 | No Comments

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which …Continue reading »


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Content Under Pressure

Proofreading and Mindfulness: Bringing a Nonjudgmental Observer to Your Copy

By | Jul.05.17 | 1 Comment

With spellcheckers and online grammar guardians such as Grammarly, proofreading has become a nostalgic pastime for some writers. But proofreading is more than spotting typographical errors; it is a chance to impartially consider usage and …Continue reading »


Content Under Pressure

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

By | Jun.01.17 | No Comments

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are …Continue reading »


Content Under Pressure

Write Your Way Into the Euphemism-Free Zone

By | May.01.17 | No Comments

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


content under pressure

Law Firm Histories

By | Mar.01.17 | 1 Comment

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy …Continue reading »