There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...
The Editors - February 3, 2015 If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can ...
The Editors - January 28, 2015
Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...
Jay Harrington - January 15, 2015One of my favorite quotes is, “If you keep on doing what you've always done, you'll keep on getting what you've always got.” Although a bit inelegant, this phrase is particularly apt with respect to marketing and business development.
Sally J. Schmidt - January 5, 2015
Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to refuse the next invitation. What am I ...
The Editors - December 15, 2014 The focus of this “One of a Kind” series has been on growth. Growth that's good. The steps and strategies identified in prior posts, which include establishing a niche expertise, a compelling personal brand and a robust content marketing ...
Jay Harrington - December 2, 2014
At the American Bar Association's annual GPSolo National Solo and Small Firm Conference in October, practice management experts Peggy Gruenke and Alan Klevan presented "60 Practice Empowerment Tips in 60 Minutes"
Peggy Gruenke - November 18, 2014
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities ...
Merrilyn Astin Tarlton - November 7, 2014 "Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...
Jay Harrington - November 3, 2014
Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people ...
The Editors - October 29, 2014
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