A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.
Mark Homer - September 12, 2022Annette Choti | Seven helpful hints to help you produce a top-notch legal blog — and nine quick tips to ramp it up!
Annette Choti - September 1, 2022Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.
Sally J. Schmidt - July 25, 2022Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.
Jay Harrington - June 21, 2022Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.
William Hornsby - June 10, 2022Annette Choti | The content you develop and publish needs to be the right content for your target audience.
Annette Choti - February 14, 2022"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.
William Hornsby - December 28, 2021Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.
Karin Conroy - August 2, 2021Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.
William Hornsby - May 10, 2021Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?
William Hornsby - February 10, 2021Sign up for our free newsletter.