Law Firm Branding

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

Ruth Carter | As more states are allowing law firms to use trade names, you may be considering rebranding your firm.

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Ruth Carter | Where do you start when your firm needs a logo? Check into these common options used by entrepreneurs.

Your marketing strategy will be more effective if you follow these brainstorming guidelines.

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.