Niche Marketing

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Brian Greene | The idea of being a jack-of-all-trades is appealing, but we found our sweet spot really getting to know a specific industry.

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

In this hot job market, you never know when an opportunity will find you. A recruiter's tips on being an attractive candidate.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!