Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...
Kerstin Firmin - December 6, 2013Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online ...
Mike Ramsey - November 21, 2013Collegiality is often viewed as a defining hallmark of a felicitous legal career. With the advent of virtual offices and the tethering of humanity to Internet devices, though, much of what made for traditional law firm interaction has vanished ...
Jared Correia - November 14, 2013"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...
Sayre Happich - November 5, 2013It’s no secret that links help your rankings on search engines. It’s also no secret that likes, follows and +1’s are signs of popularity and working their way into search engine ranking factors as well.
Mike Ramsey - October 24, 2013Krebbs came to me for advice. It seems one of his associates had called in sick the day they were to prepare massive final documents for a filing, leaving Johnson high and dry to finish it by himself. That very same night, however, Krebbs saw ...
Otto Sorts - October 17, 2013LinkedIn has 175 million users so far. All of whom are looking to network with business professionals specifically. For an attorney, this is an untapped market for potential clients. And, of course, in terms of employment-seekers, it’s a ...
Robert Bohn - October 4, 2013Twitter lists are an easy way to group what flows through Twitter so that you can better organize the flood of information. I've found that Twitter lists are useful for all kinds of things — whether they're private so that you can keep tabs on a ...
Andrea Cannavina - September 27, 2013News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...
Gyi Tsakalakis - September 18, 2013Hashtags have long been a staple of social media sites like Twitter and Instagram, as well as Tumblr and Pinterest. Facebook’s new hashtag platform, launched in July, approaches hashtagging in a similar fashion. For the uninitiated, a ...
Jacob Sapochnick - September 4, 2013Sign up for our free newsletter.