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Law Firm Marketing

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Conducting Your Social Media Orchestra

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...

Gyi Tsakalakis - May 28, 2014
Attorney at Work Friday Five
The Five Clients You Meet In Hell

Mitch Albom, who has been regularly employed as a sportswriter for the Detroit Free Press, has written songs for Warren Zevon and penned a few books, one of which is "The Five People You Meet in Heaven." Now, I’ve never read that book (per my ...

Jared Correia - May 23, 2014
Do I Need a Print Brochure for My Law Practice?

Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...

The Editors - May 22, 2014
Nothing But the Ruth
Business Group Memberships: Should You Renew?

Ah, spring is in the air! The flowers are blooming, the birds are chirping and I have just received annual invoices from the two business organizations to which I belong. Between the two, I just paid about $500 for the opportunity to list my ...

Ruth Carter - May 15, 2014
marketing goals
The Relationship Game: 4 Law Firm Business Development Truths

What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are turning to "B2B" firms for marketing inspiration. They do so with good ...

John Simpson - May 8, 2014
lawyer client relations
40 Ways to Make Networking Work

Every lawyer needs a good network. With fellow lawyers, yes. But you need lots of other people in your network as well. And not just because it's a source of good new business. Smart lawyers draw on (and give back to) their networks for ideas, ...

Merrilyn Astin Tarlton - May 7, 2014
data redundancy
Legal Analytics: The Future of Intelligent Design

Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, the new-school teams were ...

Jared Correia - May 6, 2014
lawyer client relations
You and Your Content

I've got good news and ... er, weird news. First the weird: Whether you like it or not, you have become a media outlet. If you don't believe me, think for a minute about all the stuff — pictures, posts, emails, videos, opinions, reviews — that ...

Merrilyn Astin Tarlton - May 2, 2014
The Local Search Game

Let's say you're an average Joe who needs to find a local lawyer. Finding the right one can certainly be a difficult quest. Where do you start? Many might think a person's automatic first step would be to ask a few friends if they've used a ...

The Editors - April 23, 2014
Marketing to the Bar

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects. In many cases, a lawyer’s business development and networking efforts are more effective when spent in ...

Sally J. Schmidt - April 17, 2014
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