There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...
Gyi Tsakalakis - May 28, 2014Mitch Albom, who has been regularly employed as a sportswriter for the Detroit Free Press, has written songs for Warren Zevon and penned a few books, one of which is "The Five People You Meet in Heaven." Now, I’ve never read that book (per my ...
Jared Correia - May 23, 2014Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...
The Editors - May 22, 2014Ah, spring is in the air! The flowers are blooming, the birds are chirping and I have just received annual invoices from the two business organizations to which I belong. Between the two, I just paid about $500 for the opportunity to list my ...
Ruth Carter - May 15, 2014What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are turning to "B2B" firms for marketing inspiration. They do so with good ...
John Simpson - May 8, 2014Every lawyer needs a good network. With fellow lawyers, yes. But you need lots of other people in your network as well. And not just because it's a source of good new business. Smart lawyers draw on (and give back to) their networks for ideas, ...
Merrilyn Astin Tarlton - May 7, 2014Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, the new-school teams were ...
Jared Correia - May 6, 2014I've got good news and ... er, weird news. First the weird: Whether you like it or not, you have become a media outlet. If you don't believe me, think for a minute about all the stuff — pictures, posts, emails, videos, opinions, reviews — that ...
Merrilyn Astin Tarlton - May 2, 2014Let's say you're an average Joe who needs to find a local lawyer. Finding the right one can certainly be a difficult quest. Where do you start? Many might think a person's automatic first step would be to ask a few friends if they've used a ...
The Editors - April 23, 2014I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects. In many cases, a lawyer’s business development and networking efforts are more effective when spent in ...
Sally J. Schmidt - April 17, 2014Sign up for our free newsletter.