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Rainmaking

Ruth Carter non-paying clients

Side Hustle for Lawyers: I Created an Online Course for People Who Will Never Hire an Attorney

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - June 16, 2020

To Build Business, Forget the Funnel and Think of a Garden

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Tom McMakin - March 5, 2020
Driving Revenue- Matthew Prinn on the Rise of RFPs

Driving Revenue: Matthew Prinn on the Rise of RFPs

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Ari Kaplan - March 3, 2020

Buyers and Sellers: Two Prime Opportunities for Legal Marketing and Legal Operations to Collaborate

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

Matthew Prinn - November 11, 2019

What Prospects Really Need Is Help Making a Good Decision — These 10 Steps Will Do It

Mike O'Horo explains the process whereby you help those who’ve found you make a well-informed and reliable decision — painlessly for them and for you.

Mike O'Horo - October 24, 2019

The Lateral Partner Revenue Mirage

Mike O'Horo explains the perverse dynamic at play when firms hire lateral partners, and what's really at stake.

Mike O'Horo - August 22, 2019

Closing a Sale: How to Eliminate the Pain and Fear

Do you feel fear and anxiety when trying to close a sale? Here's how to eliminate it.

Mike O'Horo - May 8, 2019
Well Said

Creative Price Negotiation

Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.

Mike O'Horo - March 12, 2019

Business Development: Step One Is Always ‘Google It’

Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...

Mike O'Horo - February 7, 2019
Well Said

Are You Creating and Converting Sales Opportunities? How to Get in the Game

Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.

Mike O'Horo - December 19, 2018