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Legal Writing and Publishing

Content Marketing Tips for Lawyers

Write Your Way Into the Euphemism-Free Zone

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...

Susan Kostal - May 1, 2017

10 Minutes with Legal Tech Entrepreneur Gary Kinder

Legal technology entrepreneur Gary Kinder earned a law degree, but he didn’t go straight into the law. Instead, he taught writing at his alma mater, became a published author himself, and began traveling the country teaching lawyers how to ...

Luigi Benetton - March 9, 2017
Man with index finger pointed up Get to the Point

Invisible Syllables

A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...

Theda C. Snyder - March 6, 2017
Man with index finger pointed up Get to the Point

Elegant Insults

When your brain knows just the right word, you can be more concise. And sometimes you can slip in the verbal dagger without the victim understanding what you’ve done.

Theda C. Snyder - February 13, 2017
Content Marketing Tips for Lawyers

My Top Writing Tips for the Busy Author

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...

Susan Kostal - February 1, 2017
WordRake Writing

On Writing Better With WordRake Software

Lawyers are judged by the written words we put on websites and promotional materials and in our primary work products, be they briefs, contracts, leases, warrants or wills. In an analog world, work products were buried in client or court files ...

Sean Doherty - January 30, 2017
Man with index finger pointed up Get to the Point

About Your Love Affair with the Hyphen

Some writers feel compelled to insert extra hyphens. Often they do it when they think they spot an adverb. Sometimes the offending word isn’t even functioning as an adverb; it’s part of a compound verb. Either way, put away the hyphen and step ...

Theda C. Snyder - January 11, 2017
Man with index finger pointed up Get to the Point

Attorneys, Don’t Bury the Lede

Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps ...

Theda C. Snyder - December 5, 2016
Man with index finger pointed up Get to the Point

To Comma, Or Not to Comma: You May Be Getting It Wrong

Comma placement can cause a big effect in legal documents. (See "What Broadway's Hamilton Teaches About Legal Interpretation.") In ...

Theda C. Snyder - November 9, 2016
Man with index finger pointed up Get to the Point

What Broadway’s Hamilton Teaches about Legal Interpretation

Comma placement matters. Broadway musical Hamilton’s Angelica Schuyler sings in “Take a Break”: In a letter I received from you two weeks ago I noticed a comma in the middle of a phrase It changed the meaning. Did you intend this? One ...

Theda C. Snyder - October 11, 2016