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Lawyer Advertising

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and ...

Nika Kabiri - June 26, 2017
getting clients title showing three people

Focus, People! Tell Them Precisely What You Do

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...

Merrilyn Astin Tarlton - December 15, 2016
one of a kind with apples

Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

Jay Harrington - November 15, 2016
Nothing But the Ruth

Swag Made for Your Audience

When I was a solo practitioner, I attended a swag expo. You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the ...

Ruth Carter - August 11, 2016
getting clients title showing three people

Places to Find Free Pictures That Communicate

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Merrilyn Astin Tarlton - July 29, 2016
Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

Jared Correia - May 12, 2016

Three Simple Steps to Smarter Advertising Decisions

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Steve Di Pietro - May 3, 2016

Five Ways to Market Your Law Practice with Video

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

Dan Steiner - April 21, 2016

Five Ways to Attract New Legal Clients with Video

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract and convert new ...

Michael Mogill - March 28, 2016
Women looking at laptop screen Optimize

Social Media Marketing Trends in 2016

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

Gyi Tsakalakis - January 22, 2016