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Lawyer Advertising

Nothing But the Ruth

Swag Made for Your Audience

When I was a solo practitioner, I attended a swag expo. You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the ...

Ruth Carter - August 11, 2016
getting clients title showing three people

Places to Find Free Pictures That Communicate

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Merrilyn Astin Tarlton - July 29, 2016
Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

Jared Correia - May 12, 2016

Three Simple Steps to Smarter Advertising Decisions

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Steve Di Pietro - May 3, 2016

Five Ways to Market Your Law Practice with Video

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

Dan Steiner - April 21, 2016

Five Ways to Attract New Legal Clients with Video

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract and convert new ...

Michael Mogill - March 28, 2016
Women looking at laptop screen Optimize

Social Media Marketing Trends in 2016

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

Gyi Tsakalakis - January 22, 2016

Dull Marketing Copy? How to Manage the Editing Process

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. ...

Susan Kostal - November 12, 2015

Those Stupid Superlative Lawyer Lists

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...

Ross Fishman - November 4, 2015
Google Adwords

How to Get Clients with Google AdWords

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for ...

Curtis Alexander - June 24, 2015