Legal Marketing


play to win

Understanding the Client’s Decision

By | Jul.19.17 | No Comments

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. …Continue reading »


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | No Comments

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Ask the Experts at 2Civility.org

The Right Way to Start a Law Blog?

By | Jul.11.17 | 1 Comment

In this new feature, the Illinois Supreme Court Commission on Professionalism will be answering questions about ethical quandaries and issues in the business of practicing law. QUESTION: “I’ve been bringing our law firm into the 21st century by …Continue reading »


Business Development

Are You Woke to Cultural Marketing?

By | Jun.29.17 | No Comments

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One’s Own People may be most comfortable consulting a lawyer in their own demographic, but that isn’t always …Continue reading »


Are you really reaching your customer?

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

By | Jun.26.17 | No Comments

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water …Continue reading »


Getting Clients

How to Avoid Asking for Business

By | Jun.19.17 | 1 Comment

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something …Continue reading »


The Friday Five

Five Things to Ask Before You Say Yes to a Speaking Gig

By | Jun.09.17 | 1 Comment

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of …Continue reading »


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »


Are You a Visible Expert?

Thought Leadership Marketing: Five Benefits for Firms

By | Jun.06.17 | No Comments

Today your potential clients are online — researching firms, looking for legal advice, reading reviews, and making decisions long before they actually talk with a lawyer. It’s critical for you to be there, too, creating opportunities …Continue reading »


Play to Win

How to Work the Room at Networking Events

By | May.23.17 | 1 Comment

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »