Legal Marketing


Q&A WITH HUBSPOT'S SCOTT BRINKER

LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

By | Jan.16.18 | No Comments

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal …Continue reading »


Stop Second-Guessing

Three Research Approaches to Help You Make Better Decisions for Your Law Firm

By | Jan.11.18 | No Comments

To make the best decisions for the future of your firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the right insights …Continue reading »


The Friday Five

Artificial Intelligence for Legal Marketers

By | Jan.05.18 | No Comments

Several pundits declared 2017 “the year of artificial intelligence,” and with good reason. AI has entered our lives in so many ways, from how we interact with our phones to Amazon knowing what we’re likely …Continue reading »


Marketing Trend-Spotting

Client-Driven Content Is the Year’s Breakout Hit

By | Jan.02.18 | No Comments

Too often, “client-focused” content translates as “let me tell you what you need,” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm marketing is client-driven content — …Continue reading »


Play to Win

How to Work the Room at Networking Events

By | Dec.20.17 | 1 Comment

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »


Content Under Pressure

Learn to Love Your Social Media Channels

By | Dec.04.17 | No Comments

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local …Continue reading »


The 29th Annual Trends Report

2017 What’s Hot and What’s Not in the Legal Profession

By | Nov.27.17 | 1 Comment

Each year, Bob Denney’s big fourth quarter report on What’s Hot and What’s Not in the Legal Profession keeps us on top of the most important business trends. Here’s an early look at the 2017 report before it is …Continue reading »


Play to Win

Writing Your Annual Business Development Plan

By | Nov.21.17 | No Comments

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even if it is not required, most lawyers start thinking about their goals …Continue reading »


Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | 2 Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »


Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »