Legal Marketing


Well Said!

Magic Business Development Pill for Lawyers

By | Sep.19.17 | No Comments

A number of years ago, a good friend shared what he considers the “magic business development pill.” It’s simple. There are only two ingredients: 1) Make your conversation all about the client (or potential client) and …Continue reading »


Google My Law Firm

Local Map Rankings: Has Your Law Firm Been Filtered?

By | Sep.14.17 | 1 Comment

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have …Continue reading »


DIFFERENTIATION STRATEGY

The Invisible Lawyer: Shed the Status

By | Aug.31.17 | No Comments

It’s the old “tree falling in the forest” conundrum. If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the …Continue reading »


Play to Win

Keep Your Law Practice Ahead of the Curve

By | Aug.30.17 | No Comments

Having worked with lawyers for decades now, I have seen many practices ebb and flow. Bond lawyers who were too busy to look up from their desks suddenly had no work. Bankruptcy lawyers who had …Continue reading »


UPDATED – FREE E-ZINE

Build It! The New Associate’s Guide to Business Development

By | Aug.20.17 | No Comments

Big firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question. “Can she …Continue reading »


Online Marketing

Connecting the Dots to Boost Your Online Marketing Strategy

By | Aug.16.17 | No Comments

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your …Continue reading »


The Friday Five

Add These Five Super Marketing Steps to Your Plans

By | Aug.11.17 | 1 Comment

Celebrating its seventh year, the Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, brought expert speakers from around the country to provide practical, hands-on advice to solo and small …Continue reading »


play to win

Understanding the Client’s Decision

By | Jul.19.17 | No Comments

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. …Continue reading »


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | 1 Comment

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Ask the Experts at 2Civility.org

The Right Way to Start a Law Blog?

By | Jul.11.17 | 1 Comment

In this new feature, the Illinois Supreme Court Commission on Professionalism will be answering questions about ethical quandaries and issues in the business of practicing law. QUESTION: “I’ve been bringing our law firm into the 21st century by …Continue reading »