Legal Marketing


Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | No Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »


Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »


Well Said!

Relationships 3.0: The Idea Relationship Era

By | Oct.31.17 | No Comments

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, …Continue reading »


Foster Web Marketing Product Spotlight

How to Market Your Law Firm in Today’s Online World

By | Oct.27.17 | No Comments

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly …Continue reading »


Play to Win

Checklist for Staffing Your Law Firm’s Trade Show Booth

By | Oct.25.17 | No Comments

Not so long ago, suggesting that lawyers would stand behind a table at a trade show would have been deemed heretical. Times have changed. Recently, I’ve heard a number of people discuss their firms’ participation …Continue reading »


Ask the experts at 2Civility.org

Can Lawyers and Judges Be Social Media Friends?

By | Oct.24.17 | No Comments

QUESTION: I’ve been practicing in my medium-size legal community for going on 20 years. During that time, I’ve watched technology advance my private practice by leaps and bounds, including client development via social media outlets. …Continue reading »


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

By | Oct.19.17 | No Comments

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing“ we asked top …Continue reading »


Getting Clients

Don’t Be Just Any Old Lawyer!

By | Oct.17.17 | No Comments

Not long ago, I was asked to make a presentation at a state bar’s Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the …Continue reading »


The Friday Five

Five Ways to Create Holiday Marketing That Shines

By | Oct.13.17 | No Comments

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get …Continue reading »


Google My Law Firm

Three Reasons Google Is Your New Home Page

By | Oct.11.17 | No Comments

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google’s goal is to deliver to the searcher — you, me and your potential client — …Continue reading »