Legal Marketing

Digital Marketing Tips

Time to Use Call Tracking With Google My Business

By | Mar.01.18 | No Comments

In the past, if you said you wanted to put a call-tracking number on your local directory listings, you might get a bunch of dirty looks and even be ostracized in certain circles. Almost every …Continue reading »

Good Growth

Four Simple Steps to a Lead-Generating Law Firm Website

By | Feb.26.18 | No Comments

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but …Continue reading »


Make the Most of Business Development Meetings

By | Feb.14.18 | No Comments

Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do …Continue reading »

Content Under Pressure

Content Strategy: What It Is and What It Isn’t

By | Feb.01.18 | No Comments

One fact that’s always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve …Continue reading »

Well Said!

Advice to New Associates on Becoming a Rainmaker

By | Jan.29.18 | No Comments

You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker. “Whoa,” you say. “Slow down. Become a rainmaker? I still have to become a real …Continue reading »

Play to Win

Be the Hub, Not the Wheel

By | Jan.18.18 | No Comments

The best rainmakers are often great networkers. That doesn’t mean they are necessarily good schmoozers or enjoy working a room; in fact, many do not. It does mean they know and connect a lot of …Continue reading »


LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

By | Jan.16.18 | No Comments

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal …Continue reading »

Stop Second-Guessing

Three Research Approaches to Help You Make Better Decisions for Your Law Firm

By | Jan.11.18 | No Comments

To make the best decisions for the future of your firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the right insights …Continue reading »

The Friday Five

Artificial Intelligence for Legal Marketers

By | Jan.05.18 | No Comments

Several pundits declared 2017 “the year of artificial intelligence,” and with good reason. AI has entered our lives in so many ways, from how we interact with our phones to Amazon knowing what we’re likely …Continue reading »

Marketing Trend-Spotting

Client-Driven Content Is the Year’s Breakout Hit

By | Jan.02.18 | No Comments

Too often, “client-focused” content translates as “let me tell you what you need,” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm marketing is client-driven content — …Continue reading »