Legal Marketing


Well Said!

Do You Deserve Business Development Training?

By | Mar.21.17 | No Comments

Having your own clients and business has long been characterized as “critical” for lawyers in firms of any size. Now, it’s considered a matter of survival. The days of paternalistic law firms maintaining client-less lawyers …Continue reading »


Getting Clients

Business Development: Help Yourself by Helping Others

By | Mar.20.17 | No Comments

“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long legal tradition that deems it unseemly for a lawyer to …Continue reading »


NEW REPORT DOWNLOAD

2017 Survey Results: Lawyers’ Use of Social Media for Marketing

By | Mar.15.17 | No Comments

Facebook continues to gain fans in the profession, according to Attorney at Work’s 2017 Social Media Marketing Survey, conducted in February. This is the third year we’ve asked lawyers about their social media habits, preferences and …Continue reading »


One of a Kind

To Build Your Personal Brand, You Must First Embrace Discomfort

By | Mar.14.17 | 1 Comment

Early in my career, I received contradictory advice about how to grow and advance in a large firm. The first school of thought suggested that I should keep my head down and just focus on …Continue reading »



BOOK ANNOUNCEMENT

New Book Helps Lawyers Get Clients

By | Mar.07.17 | No Comments

March 2017 — Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-famer Merrilyn Astin Tarlton. REVIEW COPIES AVAILABLE Review copies and interviews with Merrilyn …Continue reading »


content under pressure

Law Firm Histories

By | Mar.01.17 | 1 Comment

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy …Continue reading »


THE FRIDAY FIVE

Pros and Cons of Facebook Live Video for Law Firms

By | Feb.24.17 | 1 Comment

Does Facebook Live video provide value for law firms, or is it just another opportunity to lose time that could be better spent elsewhere? It depends. If harnessed correctly, Facebook Live offers a valuable platform to …Continue reading »


Play to Win

The Client Relationship Meeting

By | Feb.23.17 | No Comments

Lawyers have a lot of communication with their clients. But the vast majority of interaction tends to be related to specific matters — requesting some information, reporting on the status of a file, scheduling something, …Continue reading »


Getting Clients

Important Reminders About Business Development

By | Feb.20.17 | No Comments

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and …Continue reading »