Legal Marketing


Play to Win

How to Work the Room at Networking Events

By | May.23.17 | 1 Comment

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »


PR on a Budget

Five Ways to Leverage HARO for Media Coverage

By | May.22.17 | No Comments

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to …Continue reading »


Getting Clients

Not Getting New Business? Try Getting in Focus

By | May.11.17 | No Comments

One of the most challenging things about new business development is keeping your focus — and perspective. Especially when your billable hours are down or your calendar is emptying, it is all too easy, as …Continue reading »


Ask the Experts at 2Civility.org

How to Respond to Negative Online Attorney Reviews

By | Apr.25.17 | 1 Comment

In this new feature, the Illinois Supreme Court Commission on Professionalism will be answering questions about ethical quandaries and issues in the business of practicing law. QUESTION: “I had a perfect ranking going on a popular attorney …Continue reading »


Getting Clients

16 Good Things to Do with a Business Card (Yours and Theirs)

By | Apr.17.17 | 2 Comments

I take a perverse sort of pleasure in asking lawyers for their business card. It reveals a lot about a person. How deeply must they dig to find one? If it takes more than one …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


The Business of You, Yourself and Thou

You’re Going to Need More Than One Bio

By | Apr.06.17 | No Comments

Regarding your self-promotion, I have good news and I have bad news. Good news: There are more opportunities to promote yourself than ever before. Bad news: The sprawl of marketing opportunities is so fractured and …Continue reading »


The Friday Five

Five Tips on Hiring an SEO Firm for Your Law Practice

By | Mar.31.17 | 3 Comments

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search …Continue reading »


Ask the Legal Marketing Association Experts

Communicating with Millennials: What’s the Preference?

By | Mar.29.17 | No Comments

Question: A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm? Jonathan Fitzgarrald: From a communications …Continue reading »


Play to Win

Marketing with a Purpose: Set Objectives

By | Mar.27.17 | No Comments

I recall a lawyer friend of mine telling me with excitement that he had been successful in setting up lunch with an assistant general counsel of a target company. Afterward, when I asked what he …Continue reading »