Legal Marketing


Play to Win

Keep Your Law Practice Ahead of the Curve

By | Aug.30.17 | No Comments

Having worked with lawyers for decades now, I have seen many practices ebb and flow. Bond lawyers who were too busy to look up from their desks suddenly had no work. Bankruptcy lawyers who had …Continue reading »


UPDATED – FREE E-ZINE

Build It! The New Associate’s Guide to Business Development

By | Aug.20.17 | No Comments

Big firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question. “Can she …Continue reading »


Online Marketing

Connecting the Dots to Boost Your Online Marketing Strategy

By | Aug.16.17 | No Comments

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your …Continue reading »


The Friday Five

Add These Five Super Marketing Steps to Your Plans

By | Aug.11.17 | 1 Comment

Celebrating its seventh year, the Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, brought expert speakers from around the country to provide practical, hands-on advice to solo and small …Continue reading »


play to win

Understanding the Client’s Decision

By | Jul.19.17 | No Comments

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. …Continue reading »


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | 1 Comment

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Ask the Experts at 2Civility.org

The Right Way to Start a Law Blog?

By | Jul.11.17 | 1 Comment

In this new feature, the Illinois Supreme Court Commission on Professionalism will be answering questions about ethical quandaries and issues in the business of practicing law. QUESTION: “I’ve been bringing our law firm into the 21st century by …Continue reading »


Business Development

Are You Woke to Cultural Marketing?

By | Jun.29.17 | No Comments

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One’s Own People may be most comfortable consulting a lawyer in their own demographic, but that isn’t always …Continue reading »


Are you really reaching your customer?

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

By | Jun.26.17 | No Comments

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water …Continue reading »


Getting Clients

How to Avoid Asking for Business

By | Jun.19.17 | 1 Comment

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something …Continue reading »