Legal Marketing

Marketing Trend-Spotting

Client-Driven Content Is the Year’s Breakout Hit

By | Jan.02.18 | No Comments

Too often, “client-focused” content translates as “let me tell you what you need,” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm marketing is client-driven content — …Continue reading »

Play to Win

How to Work the Room at Networking Events

By | Dec.20.17 | 1 Comment

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »

Content Under Pressure

Learn to Love Your Social Media Channels

By | Dec.04.17 | No Comments

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local …Continue reading »

The 29th Annual Trends Report

2017 What’s Hot and What’s Not in the Legal Profession

By | Nov.27.17 | No Comments

Each year, Bob Denney’s big fourth quarter report on What’s Hot and What’s Not in the Legal Profession keeps us on top of the most important business trends. Here’s an early look at the 2017 report before it is …Continue reading »

Play to Win

Writing Your Annual Business Development Plan

By | Nov.21.17 | No Comments

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even if it is not required, most lawyers start thinking about their goals …Continue reading »

Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | 2 Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »

Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »

Well Said!

Relationships 3.0: The Idea Relationship Era

By | Oct.31.17 | No Comments

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, …Continue reading »

Foster Web Marketing Product Spotlight

How to Market Your Law Firm in Today’s Online World

By | Oct.27.17 | No Comments

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly …Continue reading »

Play to Win

Checklist for Staffing Your Law Firm’s Trade Show Booth

By | Oct.25.17 | No Comments

Not so long ago, suggesting that lawyers would stand behind a table at a trade show would have been deemed heretical. Times have changed. Recently, I’ve heard a number of people discuss their firms’ participation …Continue reading »