Legal Marketing


Getting Clients

Don’t Be Just Any Old Lawyer!

By | Oct.17.17 | No Comments

Not long ago, I was asked to make a presentation at a state bar’s Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the …Continue reading »


The Friday Five

Five Ways to Create Holiday Marketing That Shines

By | Oct.13.17 | No Comments

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get …Continue reading »


Google My Law Firm

Three Reasons Google Is Your New Home Page

By | Oct.11.17 | No Comments

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google’s goal is to deliver to the searcher — you, me and your potential client — …Continue reading »


Marketing Basics

Personal Branding Checklist for Lawyers

By | Oct.05.17 | 1 Comment

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise more visible? Here’s a Checklist to Help Get You Started Follow …Continue reading »


The Friday Five

Five Ways to Generate Referrals on a Budget

By | Sep.29.17 | No Comments

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. …Continue reading »


Play to Win

Seven Ways You May Be Sabotaging Your Business Development Efforts

By | Sep.27.17 | No Comments

In initial meetings with lawyers, I like to have them tell me what they’ve done in marketing and business development — what has worked and what hasn’t and what they are trying to accomplish. I’ll …Continue reading »


Well Said!

Magic Business Development Pill for Lawyers

By | Sep.19.17 | No Comments

A number of years ago, a good friend shared what he considers the “magic business development pill.” It’s simple. There are only two ingredients: 1) Make your conversation all about the client (or potential client) and …Continue reading »


Google My Law Firm

Local Map Rankings: Has Your Law Firm Been Filtered?

By | Sep.14.17 | 2 Comments

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have …Continue reading »


DIFFERENTIATION STRATEGY

The Invisible Lawyer: Shed the Status

By | Aug.31.17 | No Comments

It’s the old “tree falling in the forest” conundrum. If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the …Continue reading »


Play to Win

Keep Your Law Practice Ahead of the Curve

By | Aug.30.17 | No Comments

Having worked with lawyers for decades now, I have seen many practices ebb and flow. Bond lawyers who were too busy to look up from their desks suddenly had no work. Bankruptcy lawyers who had …Continue reading »