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Business Development

7 tips from 7 Marketing Pros

Staying Competitive: 7 Tips from 7 Legal Marketing Pros

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.

Jennifer Carr - February 19, 2019
content strategy

Divide and Conquer: How a Divisible Content Strategy Boosts ROI

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

Jay Harrington - February 13, 2019

Advanced LinkedIn Tips for Lawyers

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Ari Kaplan - February 8, 2019

Business Development: Step One Is Always ‘Google It’

Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...

Mike O'Horo - February 7, 2019

Attorney Bios: Make LinkedIn Recommendations Your New BFF

I’m all over this latest trend in law firm bios.

Susan Kostal - February 6, 2019

How to Make the Most of Client Visits

There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.

Sally J. Schmidt - January 22, 2019
email newsletter

Five Steps to Starting an Email Newsletter for Your Law Firm

An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.

Laura Ernde - January 18, 2019

How to Meet Billable Targets and Find Time to Build Your Network

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

Elizabeth Ferris - January 8, 2019
legal marketing

Top 20 Legal Marketing Posts of 2018

Presenting the best of the best: Attorney at Work's most popular marketing and business development posts of 2018.

Joan Feldman - December 30, 2018
Well Said

Are You Creating and Converting Sales Opportunities? How to Get in the Game

Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.

Mike O'Horo - December 19, 2018