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Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.
Jennifer Carr - February 19, 2019The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.
Jay Harrington - February 13, 2019This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.
Ari Kaplan - February 8, 2019Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...
Mike O'Horo - February 7, 2019I’m all over this latest trend in law firm bios.
Susan Kostal - February 6, 2019There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.
Sally J. Schmidt - January 22, 2019An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.
Laura Ernde - January 18, 2019By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.
Elizabeth Ferris - January 8, 2019Presenting the best of the best: Attorney at Work's most popular marketing and business development posts of 2018.
Joan Feldman - December 30, 2018Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.
Mike O'Horo - December 19, 2018