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Business Development

Take the Awkward Out of Holiday Parties

Five Ways to Take the Awkward Out of Holiday Parties

Holiday parties can be more awkward than meeting the parents. Try these tips to become confident.

Stephanie R. Hanna - December 7, 2018
Nothing But the Ruth by Ruth Carter

The Results Are In: How to Be an Effective Legal Blogger

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

Ruth Carter - December 6, 2018

Five Ways Email Marketing for Lawyers Truly Works

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Karin Conroy - December 3, 2018

Three Mindset Shifts to Help Take the Work Out of Networking

Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.

Stephanie R. Hanna - November 15, 2018
Law Firm Holiday Card Planner

Law Firm Holiday Card Planner

Here is a 12-step guide and a timeline for getting your holiday card done. Open up your calendar and note these deadlines!

Elizabeth A. Butcher - November 13, 2018
Nothing But the Ruth by Ruth Carter

Are Your Personal Marketing Goals Scary Enough?

"If your goal doesn’t scare you, you’re not thinking big enough." Ruth Carter passes on advice for charting your personal marketing goals for the coming year.

Ruth Carter - November 12, 2018

Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018

Planning a Strong Fourth Quarter for Your Law Practice

Football games are often won or lost in the fourth quarter. You are in the fourth quarter now. Here are some things you can do to finish the year strong.

Sally J. Schmidt - October 29, 2018
law firm advertising

Law Firm Advertising Do’s and Don’ts

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Rich Bracken - October 22, 2018

Show Me (More Than) the Money! Motivating Marketing Behavior

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Mike O'Horo - October 17, 2018