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Business Development

Guest Posting: A Powerful SEO Hack for Lawyers

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington - April 22, 2019

Using Content as a Lawyer Recruiting Tool

Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.

Susan Kostal - April 1, 2019

Rewarding Your Referral Sources

You can do plenty of things besides referring work to stay in the good graces of potential sources of business.

Sally J. Schmidt - March 26, 2019

Legal Business Development Done Right: Plan and Execute

Jay Harrington's 10 steps to your best business game.

Jay Harrington - March 19, 2019
Well Said

Creative Price Negotiation

Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.

Mike O'Horo - March 12, 2019

What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019

Biggest Obstacle to New Business for Law Firms?

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

Sally J. Schmidt - February 28, 2019
7 tips from 7 Marketing Pros

Staying Competitive: 7 Tips from 7 Legal Marketing Pros

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.

Jennifer Carr - February 19, 2019
content strategy

Divide and Conquer: How a Divisible Content Strategy Boosts ROI

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

Jay Harrington - February 13, 2019

Advanced LinkedIn Tips for Lawyers

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Ari Kaplan - February 8, 2019