Infographic | Ari Kaplan's nine ways to get more out of getting published.

Invest, maintain or divest? This process will help you identify where to focus your marketing.

Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Infographic | Ari Kaplan shares public speaking tips to help increase your comfort level, communicate more effectively and connect with your listeners.

Here's a checklist to run through before you start your search for a BD or marketing professional.

If you are answering "yes" to any of these five factors, then it’s likely time to hire your law firm's first marketing or business development professional.

It’s one thing to say, “We understand the process.” It’s another to show it to with, for example, process maps, charts, timelines, who-to-call lists or decision trees.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Simple tips for incorporating social media into your business development activities.