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Business Development

9 ways to get more out of publishing

The Power of Getting Published

Infographic | Ari Kaplan's nine ways to get more out of getting published.

Ari Kaplan - August 16, 2019

Setting Practice Priorities: A Three-Part Process

Invest, maintain or divest? This process will help you identify where to focus your marketing.

Sally J. Schmidt - August 14, 2019

Intelligence-Gathering Tips for Responding to RFPs

Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.

Matthew Prinn - August 13, 2019

How to Create a Referral Machine: Nine Tips

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Julie Savarino - August 9, 2019

Public Speaking Tips to Empower Your Next Presentation

Infographic | Ari Kaplan shares public speaking tips to help increase your comfort level, communicate more effectively and connect with your listeners.

Ari Kaplan - July 26, 2019

What to Look for When Hiring Your Firm’s First Marketing or BD Professional

Here's a checklist to run through before you start your search for a BD or marketing professional.

Kate Shipham - July 17, 2019

How Do You Know It’s Time to Hire a Marketing or Business Development Professional?

If you are answering "yes" to any of these five factors, then it’s likely time to hire your law firm's first marketing or business development professional.

Kate Shipham - June 27, 2019

Create Informational Tools for Your Clients

It’s one thing to say, “We understand the process.” It’s another to show it to with, for example, process maps, charts, timelines, who-to-call lists or decision trees.

Sally J. Schmidt - June 26, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
social media marketing plan

Is Social Media Really Worth a Busy Lawyer’s Time?

Simple tips for incorporating social media into your business development activities.

Elizabeth Ferris - June 4, 2019