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Business Development

Show Me (More Than) the Money! Motivating Marketing Behavior

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Mike O'Horo - October 17, 2018
Nothing But the Ruth by Ruth Carter

Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Ruth Carter - October 15, 2018
happy client at law firm event

Two Essential Elements of a Successful Law Firm Event

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.

Heather Harrington - October 3, 2018

Ripped from the Headlines: Using Current Events in Your Blogging Strategy

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

Laura Ernde - September 24, 2018

Marketing Discreetly

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Sally J. Schmidt - September 20, 2018

LinkedIn: Take the Time to Tell Your Story

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

Susan Kostal - September 4, 2018

How to Avoid Asking for Business

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It's something like this: You and a former colleague are sitting together ...

Merrilyn Astin Tarlton - September 3, 2018

Packaging Yourself

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

Sally J. Schmidt - August 23, 2018

Men and Women Communicate Differently, But …

Regardless of the buyer's or seller's gender, there is a reliable way to communicate when selling your services.

Mike O'Horo - August 20, 2018

What’s Holding You Back? Building Your Book of Business Through Imperfect Action

If you’re like most lawyers, you’re probably experiencing frustration about your seeming inability to develop a consistent, profitable book of business — and gripped by inertia.

Jay Harrington - August 16, 2018