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Business Development

Well Said

Creative Price Negotiation

Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.

Mike O'Horo - March 12, 2019

What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019

Biggest Obstacle to New Business for Law Firms?

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

Sally J. Schmidt - February 28, 2019
7 tips from 7 Marketing Pros

Staying Competitive: 7 Tips from 7 Legal Marketing Pros

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.

Jennifer Carr - February 19, 2019
content strategy

Divide and Conquer: How a Divisible Content Strategy Boosts ROI

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

Jay Harrington - February 13, 2019

Advanced LinkedIn Tips for Lawyers

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Ari Kaplan - February 8, 2019

Business Development: Step One Is Always ‘Google It’

Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...

Mike O'Horo - February 7, 2019

Attorney Bios: Make LinkedIn Recommendations Your New BFF

I’m all over this latest trend in law firm bios.

Susan Kostal - February 6, 2019

How to Make the Most of Client Visits

There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.

Sally J. Schmidt - January 22, 2019
email newsletter

Five Steps to Starting an Email Newsletter for Your Law Firm

An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.

Laura Ernde - January 18, 2019