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Business Development

Shape Up Your Social Status Daily

It's the small daily routines that keep you functioning without losing your mind. Besides, if you commit to muscle and mind memory the regular things you must do, you can save your critical thinking for the complex stuff. So this week's Friday ...

The Editors - July 15, 2011
getting clients title showing three people

Six Steps to Single-Minded Marketing

A person could very quickly lose his mind trying out this or that marketing idea du jour. Is social media the ultimate answer it’s chalked up to be? If you hire a public relations firm to toot your horn for you, can you avoid actually having to ...

Merrilyn Astin Tarlton - July 12, 2011

How Do You Sound on the Phone?

While you probably don't give it much thought, the value of answering your phone properly can be enormous. On the other end of a ringing phone may be a potential client worth thousands of dollars or someone who may be able to refer many new ...

Carey Ransom - July 6, 2011

What’s Hot and What’s Not in Practice Areas

Even if your practice isn't in transition right now, it's good to stay on top of the market trends for planning purposes. Twice a year, Bob Denney identifies the most important current trends in the business of practicing law, including what's ...

Bob Denney - June 30, 2011

Today’s To-Do: Promote Self

When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...

Jobst Elster - June 29, 2011
getting clients title showing three people

Five Nifty LinkedIn Tips

If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.

Merrilyn Astin Tarlton - June 21, 2011

Email Signatures: Valuable Real Estate

Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...

Deborah McMurray and Keith Wewe - May 31, 2011
Yellow paper with the word branding cut out shows image and branding

How Is Your Image?

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Theda C. Snyder - May 16, 2011

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011

Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Jordan Furlong - February 21, 2011