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Business Development

Email Signatures: Valuable Real Estate

Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...

Deborah McMurray and Keith Wewe - May 31, 2011
Yellow paper with the word branding cut out shows image and branding

How Is Your Image?

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Theda C. Snyder - May 16, 2011

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011

Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Jordan Furlong - February 21, 2011