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Content Marketing

Nothing But the Ruth by Ruth Carter

Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Ruth Carter - October 15, 2018
WordPress Gutenberg Type

WordPress Gutenberg: What Law Firms Need to Know

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Karin Conroy - October 11, 2018

Prepare Your Content for Conference Season

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

Susan Kostal - October 1, 2018

Ripped from the Headlines: Using Current Events in Your Blogging Strategy

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

Laura Ernde - September 24, 2018

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018

Five Best Practices for Law Firm Content Marketing

Massive resources go into developing a law firm website. But what happens after launch? Too often, far too little thought goes into developing a sustainable strategy to produce content that leads to new business.

Jay Harrington - July 20, 2018
Nothing But the Ruth by Ruth Carter

Killing Marketing for Lawyers

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

Ruth Carter - July 10, 2018

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
Content Marketing Tips for Lawyers

Turning “What I Did on My Summer Vacation” Into Usable Content

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

Susan Kostal - July 2, 2018
Content Marketing Tips for Lawyers

Create Breakout Bespoke Content That Builds Brands

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...

Susan Kostal - June 4, 2018