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Content Marketing

Launching an Emerging Practice Group? Think Buyer’s Journey in Your Content

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Susan Kostal - January 29, 2020

7 Statistics That Prove How Valuable Thought Leadership Marketing Is

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington - January 28, 2020
It’s-Time-to-Overcome-Your-Fear-of-Narrowing-Your-Focus

It’s Time to Overcome Your Fear of Narrowing Your Focus

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington - January 13, 2020
top 20 marketing posts of 2019

Top 20 Legal Marketing Posts of 2019

Attorney at Work's top-ranking business development and marketing posts of 2019. Plus Editor's Picks.

Joan Feldman - December 31, 2019

Acing Client Communications: How to Explain an Increase in Your Rates

While clients may not be overjoyed to receive the announcement that their rates are increasing, they are used to receiving such news. So why not make this an opportunity to communicate clearly, accurately and confidently with clients about where ...

Susan Kostal - December 11, 2019

My No. 1 Marketing Tip for Lawyers in 2020: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019

Littler Mendelson Goes All In on Video

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Susan Kostal - November 13, 2019

Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Susan Kostal - October 16, 2019

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019

How Law Firms Are Using Infographics for Marketing

Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.

Brandie Knox - October 7, 2019