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Content Marketing

Nothing But the Ruth

Blogging Advice from the Experts

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Ruth Carter - September 21, 2016
demonstrating expertise

Three Ways to Attract New Clients by Demonstrating Expertise

Few attorneys are eager to step away from client work to find new business, yet it’s an essential part of your practice. Since you must invest the time, what’s the best way to get the most from your effort? A new research study identifies ...

Lee Frederiksen - August 4, 2016

Five Characteristics of Highly Effective Legal Videos

You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and ...

Michael Mogill - July 13, 2016

Don’t Recycle, Repurpose — But Do It Right!

Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...

Susan Kostal - April 26, 2016

Five Ways to Market Your Law Practice with Video

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

Dan Steiner - April 21, 2016
Headshots

Snap a Winning Headshot, Part 1: Look in the Mirror

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Clinton Brandhagen - April 13, 2016
one of a kind with apples

Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
legal blogging

Seven Content Marketing Tips for Lawyers

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

Sayre Happich - November 5, 2013