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While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.Jay Harrington - October 30, 2018
Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...Bull Garlington - July 29, 2018
Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.Candis Roussel - October 5, 2017