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Law Firm Branding

What’s in a Name? For Law Firms, Not Much

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Jared Correia - July 11, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
How to be a thought leader

How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019

How to Meet Billable Targets and Find Time to Build Your Network

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

Elizabeth Ferris - January 8, 2019

Five Fresh Marketing Ideas for 2019

Marketing ideas can get overused and stagnate. Try these five proven, unusual techniques to keep your marketing fresh.

Karin Conroy - December 14, 2018

Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018
House Stationery Is the New Black

House Stationery Is the New Black

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

Bull Garlington - July 29, 2018
personal branding

Personal Branding Checklist for Lawyers

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

Candis Roussel - October 5, 2017