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Niche Marketing

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Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018
Nothing But the Ruth by Ruth Carter

Running a Modern Law Firm: Interview with Billie Tarascio

Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.

Ruth Carter - September 12, 2018

Better Market Focus: Some Small-Town Wisdom for the Big City

You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.

Dustin Cole - August 27, 2018