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Digital Marketing

Women looking at laptop screen Optimize

When “They” Search for Your Law Practice

No matter how they hear about you, there’s a pretty good chance that, at some point, people will search for your law practice online. What will they find when they perform these searches? What can you do, if anything, to influence what they see?

Gyi Tsakalakis - August 12, 2013
Nothing But the Ruth

Five Law Firm Website Turnoffs

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Ruth Carter - November 30, 2012

An Antidote to Clueless Lawyer Marketing?

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

Lee Rosen - November 14, 2012

Get Past Your Rookie Moves in Social Media

Once you get comfortable with social media, you'll no doubt chuckle at your early days—including the etiquette quandaries and minor panic attacks. (Will they know if I unfriend them? What was I thinking with that profile picture? I didn't know ...

Joan Feldman - May 4, 2012