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Digital Marketing

Google Trends for Lawyers

Five Ways Lawyers Can Use Google Trends

If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for ...

Julie Howell - February 2, 2018
call tracking and live chat

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

Mike Ramsey - January 25, 2018
LMA Tech West

LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal spoke ...

Susan Kostal - January 16, 2018
law firm websites

Law Firm Website Trends to Watch in 2018

What website design and marketing trends will be worth your investment this year? We asked five experts, "What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying attention to?" Here's the forecast from ...

The Editors - January 4, 2018
website trends

Forecasting Top Website Design Trends for Law Firms in 2018

A couple of years ago, I wrote an Attorney at Work post on the top trends for law firm websites. The world of web development has seen some major changes since then. ...

Karin Conroy - January 4, 2018
PPC for Lawyers

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...

Mike Ramsey - November 30, 2017
getting clients title showing three people

What’s Really Wrong With Your Law Firm’s Website?

It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...

Merrilyn Astin Tarlton - November 13, 2017

How to Market Your Law Firm in Today’s Online World

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating ...

Tom Foster - October 27, 2017
Engage Social Media Marketing

Engage! A Lawyer’s Guide to Social Media Marketing

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Joan Feldman - October 19, 2017

Three Reasons Google Is Your New Home Page

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — the most relevant content as quickly as ...

Mike Ramsey - October 11, 2017