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Digital Marketing

man reading on a laptop

Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

Chris Graham - July 9, 2018

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018

Keeping Online Business Information Listings Up to Date

Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of ...

Mike Ramsey - June 26, 2018
voice search microphone

Five Things Law Firms Need to Know About Voice Search

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that sit on your counter and only ...

Mark Homer - June 15, 2018
Store front and smart phone with local search marker

Five On-Site Tactics to Optimize Your Law Firm Website Now

There are countless offsite SEO tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are within your control? Have ...

Mike Ramsey - May 22, 2018
UTM parameters for law firm websites

UTM Parameters: A Better Way to Keep Tabs on Local Leads

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous ...

Mike Ramsey - April 25, 2018
Nothing But the Ruth

Blogging for Search Results Domination in Your Niche

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and ...

Ruth Carter - April 19, 2018
SEO questions legal marketers ask

Eight Questions a Legal Marketer Needs to Ask about SEO Strategy

Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as ...

Walter McCorkle - April 16, 2018
lawyer who hates marketing smashes desk

Three Marketing Best Practices for Lawyers Who Hate Marketing

When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, aversion or ...

Chans Weber - March 29, 2018
digital marketing

Three Updates for Your Digital Marketing List

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that ...

Dan Goldstein - March 13, 2018