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Digital Marketing

Five Quick Tips for Mastering Social Media

It’s barely a week until Christmas — and that means it is time for our annual “Merry Marketing Marathon.” This year, we focus on all things digital — serving up some of the most-read, most-shared posts on social media, ...

Nicolas Gomez - December 19, 2016

Merry Digital Marketing Marathon

This year, Attorney at Work's annual "Merry Marketing Marathon" focuses on all things digital. Just ahead of the holidays, we are publishing some of the year's most popular posts on social media, video, blogging and more. Consider it our gift to ...

The Editors - December 19, 2016
one of a kind with apples

Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

Jay Harrington - November 15, 2016
online marketing funnel

Six Fundamental Gaps in Online Marketing for Law Firms

Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the ...

Adrian Dayton - October 17, 2016
Friday Five

Five Tactics to Build Trust on Your Website

You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab ...

Tom Dunn - September 2, 2016

Sharing Legal Information Online Isn’t ‘Giving Away the Store’

There are so many different ways to push marketing content out into the world. Some are brought to you by the wonders of the internet. Others require your in-person participation. Some are free, requiring nothing beyond the creation of ...

Susan Kostal - August 31, 2016
getting clients title showing three people

Places to Find Free Pictures That Communicate

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Merrilyn Astin Tarlton - July 29, 2016

Five Characteristics of Highly Effective Legal Videos

You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and ...

Michael Mogill - July 13, 2016

What Are Your Website Titles Telling Google?

Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the basics. Title tags, for example, can have a huge ...

Joe Balestrino - June 29, 2016
Friday Five

Five Ways to Sink Your Law Blog

Some lawyers spend hours upon hours each month working on their blogs, and yet they have no traffic to show for it. One reason is poor content. There are some common mistakes lawyers make when creating blog posts that do little to help their ...

Andrew Cabasso - December 5, 2014