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SEO

Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Susan Kostal - September 4, 2019
video to tell your law firm story

How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019
Just Say No to These Outdated SEO Tactics

Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019
Google Local Search Trends Nifty Law

The State of Legal Marketing: Local Search Trends for Law Firms

What matters most for lawyers when it comes to performing well in Google local searches?

Mike Ramsey - May 21, 2019

Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019

Guest Posting: A Powerful SEO Hack for Lawyers

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington - April 22, 2019

Five Local Search Tactics Lawyers Shouldn’t Ignore

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

Matthew Laurin - January 10, 2019

Five Fresh Marketing Ideas for 2019

Marketing ideas can get overused and stagnate. Try these five proven, unusual techniques to keep your marketing fresh.

Karin Conroy - December 14, 2018
Google Featured Snippets computer screen

Google’s Featured Snippets: What They Are and Why They Matter

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Mike Ramsey - September 25, 2018