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Law Firm Media PR

Continuity of Care: Reassuring Clients You’re Prepared for COVID-19

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Susan Kostal - March 16, 2020

Is Your Crisis Communication Plan Ready to Handle a Pandemic?

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.

Gina Rubel - March 9, 2020

7 Tips for Communicating in a Client Business Crisis

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Meredith Parfet and Aaron Solomon - December 3, 2019

New Book “Everyday Public Relations for Lawyers,” 2nd Edition, Now Available

New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.

The Editors - September 4, 2019

Checklist for Making the Most of Media Mentions

You know being quoted in the press can be great for your law practice. It provides third-party validation that you’re amazing, right? If you’ve been following Attorney at Work, you’ve already learned plenty about how to use news releases, tap ...

Lisa Banks - September 25, 2017

Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...

Sally Kane - May 22, 2017

Befriending Media Types: You Can Do This

Why do you find certain lawyers quoted in the press so often? Are they magically on speed-dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial ...

Susan Kostal - April 12, 2016

Not Your Grandma’s Public Relations

In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...

Susan Kostal - February 18, 2016

How to Make a News Release Work

First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting ...

Jon Quick - October 19, 2015

Acing the Interview: How to Behave With the News Media

What's the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at all. But what if the media does come to you? Let's ...

Jon Quick - September 21, 2015