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Law Firm Media PR

Checklist for Making the Most of Media Mentions

You know being quoted in the press can be great for your law practice. It provides third-party validation that you’re amazing, right? If you’ve been following Attorney at Work, you’ve already learned plenty about how to use news releases, tap ...

Lisa Banks - September 25, 2017

Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...

Sally Kane - May 22, 2017

Befriending Media Types: You Can Do This

Why do you find certain lawyers quoted in the press so often? Are they magically on speed-dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial ...

Susan Kostal - April 12, 2016

Not Your Grandma’s Public Relations

In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...

Susan Kostal - February 18, 2016

How to Make a News Release Work

First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting ...

Jon Quick - October 19, 2015

Acing the Interview: How to Behave With the News Media

What's the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at all. But what if the media does come to you? Let's ...

Jon Quick - September 21, 2015

Three Deadly Sins of Crisis PR for Lawyers

“I won’t dignify that with a response” may sound very "Downton Abbey," but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is ...

Eden Gillott Bowe - August 5, 2015
Friday Five

Five Stories to Get Your Name in the Press

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. It also takes patience. But with the right ...

Jon Quick - June 12, 2015

Advice? I Hate Talking to Reporters

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

The Editors - December 11, 2012

Package Yourself as a Quotable Expert

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...

The Editors - November 28, 2011