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Writing and Publishing

What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019

Professional Services Thought Leadership 2.0 Explained

Firms that choose to be mute stand out as the outliers. But not in a good way.

Susan Kostal - January 14, 2019

How to Ask for Client Testimonials

These four questions will help your happy clients get to the essence of their "client experience" story.

Susan Kostal - December 5, 2018

Becoming a Top Legal Blogger

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Susan Kostal - November 5, 2018

Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018
Nothing But the Ruth by Ruth Carter

Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Ruth Carter - October 15, 2018

Prepare Your Content for Conference Season

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

Susan Kostal - October 1, 2018
thought leadership man with megaphone

Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018
man reading on a laptop

Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

Chris Graham - July 9, 2018