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Writing and Publishing

Becoming a Top Legal Blogger

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Susan Kostal - November 5, 2018

Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Jay Harrington - October 30, 2018
Nothing But the Ruth by Ruth Carter

Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Ruth Carter - October 15, 2018

Prepare Your Content for Conference Season

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

Susan Kostal - October 1, 2018
thought leadership man with megaphone

Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018
man reading on a laptop

Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

Chris Graham - July 9, 2018
Content Marketing Tips for Lawyers

Turning “What I Did on My Summer Vacation” Into Usable Content

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

Susan Kostal - July 2, 2018
Amazon publishing and masks

What Lurks Behind Amazon: Five Things Authors Should Know About the ‘King’ of Self-Publishing

Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...

Tatia Gordon-Troy - June 27, 2018
writing with mind mapping software

Writing With Mind Maps

What writers need is a method they can use to create a first draft. Of course, lots of magic happens during revision of that draft, when writers refine their thoughts further. That’s when they apply Word styles. But they need a first draft to ...

Luigi Benetton - June 14, 2018