envelope

Get more Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.

Writing and Publishing

Amazon publishing and masks

What Lurks Behind Amazon: Five Things Authors Should Know About the ‘King’ of Self-Publishing

Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...

Tatia Gordon-Troy - June 27, 2018
writing with mind mapping software

Writing With Mind Maps

What writers need is a method they can use to create a first draft. Of course, lots of magic happens during revision of that draft, when writers refine their thoughts further. That’s when they apply Word styles. But they need a first draft to ...

Luigi Benetton - June 14, 2018
Content Marketing Tips for Lawyers

Create Breakout Bespoke Content That Builds Brands

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...

Susan Kostal - June 4, 2018

Go the Self-Publishing Route or Stick with Traditional Publishers? The Pros and Cons

Novelists such as John Grisham and Meg Gardiner, to name two, are certainly at the top of the publishing heap when it comes to lawyers who have garnered international fame as authors. And let’s not forget those who have devoted their careers to ...

Tatia Gordon-Troy - May 16, 2018
Content Marketing Tips for Lawyers

Building Endurance Into Your Content Strategy

Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at ...

Susan Kostal - May 1, 2018
self-publishing keyboard

Self-Publishing Takes More Than One Self

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Tatia Gordon-Troy - April 13, 2018
one of a kind with apples

Publish on LinkedIn Pulse to Establish Expertise

Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...

Jay Harrington - July 3, 2015
Editing with three easy steps

Words Matter: Writing the First Three Sentences

Lawyer, writer and writing instructor Gary Kinder wants lawyers to get to the point quickly in their communications with clients. “Too often lawyers write a letter to the client and won't tell them the answer to the client’s question,” he says. ...

Steven Taylor - August 5, 2014
New Associates

Conquer Writer’s Block: The 21-Minute Method

You will never "find" time to write, says Gary Kinder. "Unless you practice law on Walden Pond, carving hours out of your media-riddled day to focus on the substance for a brief or memorandum is nearly impossible." What's his best advice for ...

Gary Kinder - August 5, 2013
Nothing But the Ruth

Writing an Ebook: What I Learned

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Ruth Carter - December 13, 2012