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Marketing

How to Meet Billable Targets and Find Time to Build Your Network

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

Elizabeth Ferris - January 8, 2019
legal marketing

Top 20 Legal Marketing Posts of 2018

Presenting the best of the best: Attorney at Work's most popular marketing and business development posts of 2018.

Joan Feldman - December 30, 2018
8 legal marketing stories

The Top 8 Developments in Legal Marketing in 2018, and a Look Ahead

Looking back on the developments in legal marketing over the past year, we saw some important advances, as well as some, let’s say, interesting quests to get new clients. Here’s my list of the top eight legal marketing stories of the year.

William Hornsby - December 27, 2018
black tie tuxedo

The Bendable Rules of Black Tie

Does black tie always mean tuxedo? Answers to questions about how to look sharp at any formal event.

Bull Garlington - December 26, 2018
Well Said

Are You Creating and Converting Sales Opportunities? How to Get in the Game

Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.

Mike O'Horo - December 19, 2018

Building Stronger Client Relationships Despite the Obstacles

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

Sally J. Schmidt - December 18, 2018
Serving up Strategy Save Law Firm Sales Pros a Seat at the Table

Serving up Strategy? Save Law Firm Sales Pros a Seat at the Table

If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.

Beth Cuzzone and John Hellerman - December 17, 2018

Five Fresh Marketing Ideas for 2019

Marketing ideas can get overused and stagnate. Try these five proven, unusual techniques to keep your marketing fresh.

Karin Conroy - December 14, 2018
Take the Awkward Out of Holiday Parties

Five Ways to Take the Awkward Out of Holiday Parties

Holiday parties can be more awkward than meeting the parents. Try these tips to become confident.

Stephanie R. Hanna - December 7, 2018
Nothing But the Ruth by Ruth Carter

The Results Are In: How to Be an Effective Legal Blogger

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

Ruth Carter - December 6, 2018