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Marketing

7 Tips for Communicating in a Client Business Crisis

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Meredith Parfet and Aaron Solomon - December 3, 2019

2019 Clio Legal Trends Report, Pt. 2: Is Referral-Based Marketing Dying a Slow, Painful Death?

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jared Correia - December 2, 2019

My No. 1 Marketing Tip for Lawyers in 2020: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019

Are Solicitations the Upside Down of Advertisements in EthicsWorld?

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

William Hornsby - November 19, 2019

Littler Mendelson Goes All In on Video

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Susan Kostal - November 13, 2019
Get to the Point attorney

Classically Clueless

As with cliches, Greek and Roman myths can refer to commonly understood paradigms. Or at least they do when speakers and writers know what they are saying.

Theda C. Snyder - November 12, 2019

Buyers and Sellers: Two Prime Opportunities for Legal Marketing and Legal Operations to Collaborate

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

Matthew Prinn - November 11, 2019
referrals

Five Simple Tips for Increasing Referrals

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Mike Margol - November 8, 2019

Leveraging Twitter When Pitching New Clients

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

Emily Brooks - November 7, 2019

How a 50-Lawyer Shop Became NetApp’s Go-To Law Firm

How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?

Laura Ernde - November 5, 2019