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Marketing

Outfoxing Google Updates

It's a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be unaware, though, that regular algorithm updates by the good folks ...

Brian Burt - February 18, 2013
Nothing But the Ruth

Gary Vaynerchuk: Find Your Social Media “Right Hook”

Last week, I had the absolute pleasure of speaking with social media entrepreneur and best-selling author Gary Vaynerchuk. If you haven’t read his book, The Thank You Economy, go read it. It’s fantastic. Gary —who has ...

Ruth Carter - February 12, 2013
getting clients title showing three people

Always Leave Them Wanting More

There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...

Merrilyn Astin Tarlton - February 8, 2013

Fretting a Client Sales Meeting? Talk to Yourself

Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice's services gets easier the more you do it, having a few formulas to rely on can help get you ...

Allan Colman - January 30, 2013

Enterprising Lawyer: Matt Haverstick

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as ...

The Editors - January 29, 2013

Year’s Best Marketing Advice: Be Authentic

When I think about the changes to social media and social networking in the past year, a variety of changes come to mind. Facebook acquired Instagram. Twitter added cover photos. LinkedIn launched new company pages. Google integrated Google+ ...

Gyi Tsakalakis - January 28, 2013

Lawyer Advertising and Marketing Ethics Today: An Overview

The legal profession constantly struggles to set advertising policies that strike the balance between consumer protection and access to justice. What are the boundaries we impose on ourselves to make certain that people are not subject to ...

William Hornsby - January 23, 2013

Try These Google+ Tactics

I confess that I am annoyed when people call Google+ a ghost town. I have to bite my tongue and crack my knuckles to avoid furious screaming and typing "You're doing it wrong!" But wait. Wait. Let me back up a step and explain what Google+ is: ...

Gwynne Monahan - January 22, 2013

How Do I Ask for Business?

Question: "Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that I’m not interested. How can I ask for ...

The Editors - January 21, 2013

Really Good Marketing Ideas!

Tell the truth. You’re always on the lookout for a few really good marketing ideas. We all are. Even the world’s busiest lawyers are interested in the possibility of new (better!) clients. Because it is just so hard to go out looking for ...

The Editors - January 18, 2013