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Marketing

Is It OK to Pay Referral Fees?

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Roy S. Ginsburg - January 17, 2012

Five Powerful Things You Probably Aren’t Doing With LinkedIn

The grumpy Gus in the crowd who resists creating a simple LinkedIn profile would be blown away by all the things you can do with this most popular of professional social networks. But you, savvy user that you are, are probably still overlooking ...

The Editors - January 13, 2012

Bad Networking Ain’t Networking

“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...

John H. Snyder - January 9, 2012

Business Development: Back to the Basics

Do it now—while the phones are quiet and your colleagues are off nursing their post-holiday blues. Lean back, put your feet up, stare into the distance and make a few—emphasis on few—plans for the coming year. Eliminate the extraneous and focus ...

Elizabeth A. Butcher - January 4, 2012

Top Marketing Advice of 2011

We’ve assembled the top marketing articles from the past 12 months of Attorney at Work—the ones readers told us helped them most, and the ones that generated the most “clicks”—into a handy downloadable guide to help get you rolling on your plans ...

The Editors - December 27, 2011
Nothing But the Ruth

Top Podcasting Tips for Lawyers

Having a podcast is a great way to differentiate yourself from other professionals, to display your expertise on a subject and to connect with other people. I’ve had the pleasure of being a guest on three podcasts. It’s a lot of fun to record a ...

Ruth Carter - December 13, 2011

Ten Ways Small Firms Can Compete

Turbulence in the legal profession, and the business world itself, make these difficult and unusual times. The loss or consolidation of so many venerable law firms has altered the competitive landscape for firms of all sizes. It’s likely, for ...

Bruce W. Marcus - December 8, 2011
etiquette

Table Etiquette for the 21st Century

Does the thought of a business lunch terrify you—even just a little bit? Do you have visions of making an etiquette faux pas at your biggest client’s dinner function? Does the well set table look more like a minefield than a ...

Mary Ellen Sullivan - December 1, 2011
Woman and Man with tech in background

Don’t Trifle with Password Safety

As many of my email correspondents are aware, my personal Gmail account was recently hacked. I still have no idea how this happened. I am not in the habit of clicking on email attachments or browsing strange websites, and I use an extremely ...

Vivian Manning - November 30, 2011

Package Yourself as a Quotable Expert

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...

The Editors - November 28, 2011