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Marketing

Ghostwriters for Lawyers

That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and ...

Janet Ellen Raasch - September 15, 2011

Don’t Cross-Sell, Cross-Market

People don’t want to be sold something. They want to buy. So don’t try to cross-sell your clients. Instead, cross-market and educate them. It’s not rocket science. Here's how to do it.

Bob Denney - September 12, 2011
man sitting in chair managing a law practice jared correia

Privacy Blind: Opting Out of Social Ads

Many lawyers use personal accounts on social media platforms to market themselves and their practices. But who else are you unknowingly marketing when you use social media? The addition of social ads default settings within two of the major ...

Jared Correia - September 7, 2011
getting clients title showing three people

Your Business Development Marching Orders

So you passed the bar. CONGRATULATIONS! Now you are a real lawyer. After the pain and torment of law school and the nerve-jangling business of studying for the bar, you’d think this would be a good time to relax and regroup—and ease slowly into ...

Merrilyn Astin Tarlton - August 30, 2011

Please Don’t Irritate the Editor

Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...

Joan Feldman - August 25, 2011
well said in a speech bubble

Are You an Entrepreneurial Attorney?

Even though you went to law school and have spent your career so far practicing law, the truth is, you actually run your own small business—regardless of the size of your firm. And while you may like to think of your practice as a runs-itself ...

Mike O'Horo - August 23, 2011

Picture Yourself in Video

You probably aren't surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video in the month of June 2011 ...

Bob Weiss - August 18, 2011

Can I Say That? Part Three

What do you say when people ask you what you do? And can you say it in a way that doesn’t alarm the ethics police? In this third installment in his marketing ethics series, Will Hornsby explains some of the stickier points of networking, ...

William Hornsby - August 17, 2011

Get Out of the Office and Connect with Your Next Client

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information ...

Theda C. Snyder - August 15, 2011

Law Bloggers: Are Your Readers Bored Yet?

Your blog is worthless if it doesn’t engage your reader. That’s true whether you’re blogging to market, to educate or as a foray into public journaling. If you leave your reader cold after the first two sentences, you’re off their screen. (Are ...

Donna Seyle - August 11, 2011