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Marketing

Seven Tips for Making the Move from BigLaw to Solo

In recent years, as we all know, large law firms cut back on hiring, laid off staff and, in a handful of high-profile cases, dissolved. Consequently, we've seen a surge of interest in “going solo” among current and former BigLaw associates and ...

Josh King - January 17, 2013
Women looking at laptop screen Optimize

Create a Local Google+ Page for Your Law Firm

This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Gyi Tsakalakis - January 14, 2013

getting clients title showing three people

Get Real About Marketing

Ready to ratchet up your marketing? Perhaps business is slower than you'd like, or you just don’t like the direction your practice is taking—too much repetition, not enough challenge? Maybe it's time to refocus your practice. Or maybe you need ...

Merrilyn Astin Tarlton - January 11, 2013

Law School Regrets

I graduated from law school 30 years ago. When speaking to law students about how to find a job today, I mostly cover the basics. But I draw on my own experiences, too, and offer one bit of advice rarely provided by most career counselors. I ...

Roy S. Ginsburg - December 19, 2012
Nothing But the Ruth

Writing an Ebook: What I Learned

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Ruth Carter - December 13, 2012

Advice? I Hate Talking to Reporters

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

The Editors - December 11, 2012

Nurture Your Network for Success

We’ve all heard the adage: “It’s not what you know; it’s who you know.” In reality, of course, it’s both. You can’t be a successful lawyer, or any professional, without knowing both the who and the what. But the message behind the well-worn ...

Steven Taylor - December 5, 2012
Nothing But the Ruth

Five Law Firm Website Turnoffs

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Ruth Carter - November 30, 2012
Women looking at laptop screen Optimize

Optimizing for Potential Clients

Many readers will require no introduction to the newest regular at Attorney at Work. Gyi Tsakalakis already has a following. He's been teaching social media and website best practices to lawyers for quite some time. His monthly column here, ...

Gyi Tsakalakis - November 28, 2012

Giving the Gift of Doing Good

For my birthday a friend had a tree planted in my honor in my home state of Ohio. (A tad amusingly, the friend’s last name happens to be Sycamore, but be that as it may….) Her gift put a huge smile on my face and was doubly appreciated because ...

Joy White - November 22, 2012