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Marketing

Nothing But the Ruth

Social Media and Marketing Advice for New Law Practices

Like most attorneys starting a new firm, I want to know the best way to build my reputation—and my client base—so I asked for some advice from Erika Napoletano and Ari Kaplan. Napoletano is Redhead Writing and author of the book, "The Power of ...

Ruth Carter - March 27, 2012
getting clients title showing three people

Your Firm’s New Facebook Timeline in a Snap

March 30th approaches! For the uninitiated—or those who've ignored the alerts Facebook has been sending—that's the day all Facebook business pages will switch to the new Timeline format. And, like it or not, if your law practice has a Facebook ...

Merrilyn Astin Tarlton - March 22, 2012
man sitting in chair managing a law practice jared correia

We Are the World: Google’s Search Plus Your World

The folks in the Mountain View studios of Google have been very busy of late, working out a number of new endeavors, including the launch of Google+, and the application of overarching revisions to the company’s privacy policy. The most ...

Jared Correia - March 20, 2012

Is Your Business Card Ethical?

We do our best to go paperless, yet there's one small piece of paper that seems to endure: the business card. Of course there are apps to exchange contact information, but I’ve yet to attend a conference where even the most tech-adept people ...

William Hornsby - March 13, 2012

The Big Shows

While there are some among us who associate March breezes with the crack of the bat, the good leather smell of a new mitt, and the Friendly Confines of their favorite ballpark. A whole other kind of spring training is about to get underway. It's ...

The Editors - March 9, 2012

Do’s and Don’ts of Conference Tweeting

Lawyers attend conferences. Lawyers tweet. Much like chocolate and peanut butter, these are two great trends that, for the most part, have trended great together.The integration of the two phenomena was inevitable from the day Twitter made its ...

Jordan Furlong - March 8, 2012

Online Marketing Strategies for Small Budgets

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

Kim Proxmire - March 6, 2012

Denney’s 20 Marketing Maxims

Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on the wrong things?” ...

Bob Denney - March 5, 2012

Heading Back to Work, Part 2: Search Strategies

If you’ve been out of the job market for a while and you’re thinking about jumping back in, it’s important to map out a strategy—and stick to it. In part one of this series, “Heading Back to Work: Preparing for Re-entry,” we ...

Marcia Pennington Shannon - February 29, 2012

Lawyers Get Your Game On

You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...

Josh King - February 28, 2012