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Referrals

What Is Your Law Firm’s Marketing Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020

Referrals or Search, Law Firms Need a Strong Digital Marketing Strategy

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Mark Homer - January 27, 2020

Advanced LinkedIn Tips for Lawyers

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Ari Kaplan - January 3, 2020
email marketing

Use Email to Nurture Your Referral Network

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

Amy Hunt - December 9, 2019

2019 Clio Legal Trends Report, Pt. 2: Is Referral-Based Marketing Dying a Slow, Painful Death?

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jared Correia - December 2, 2019
referrals

Five Simple Tips for Increasing Referrals

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Mike Margol - November 8, 2019