Marketing 101


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | No Comments

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Getting Clients

How to Avoid Asking for Business

By | Jun.19.17 | 1 Comment

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something …Continue reading »


Legal Marketing

Seven Steps to a More Authentic, Fresher Attorney Bio

By | Mar.07.16 | No Comments

Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it — unless there’s a big pitch underway or the firm’s …Continue reading »


Attorney at Work Classic

One-Word Business Development

By | Feb.22.16 | 1 Comment

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm’s retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in …Continue reading »


Bonus FREE Download

Build It! The New Associate’s Guide to Business Development

By | Feb.12.16 | No Comments

Big firm or small, trials or deals, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on …Continue reading »


Nothing But The Ruth

Finding Your Law Firm’s Social Media Voice

By | Nov.11.15 | No Comments

Recently the lawyers in my new firm, Venjuris, decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to …Continue reading »


Online Advertising 101

How to Get Clients with Google AdWords

By | Jun.24.15 | No Comments

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for better leads, finding …Continue reading »


Play to Win

More Business Development Tips for Associates

By | Jul.21.14 | No Comments

More and more young lawyers are actively seeking ways to get involved in marketing and business development. In some cases, their firms encourage it; in others, the associates recognize the importance on their own. Either way, …Continue reading »


Stretching the Life of a Law Firm Website

By | Apr.02.14 | 1 Comment

People who are new to building law firm websites want the process to be as simple and inexpensive as possible. While web developers want the same, they also want you to understand the life expectancy …Continue reading »


Online Marketing

Boost Your Law Practice’s Visibility in Search Results

By | Apr.29.13 | No Comments

Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and it’s particularly important to be …Continue reading »