Networking


Play to Win

How to Work the Room at Networking Events

By | May.23.17 | No Comments

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work …Continue reading »


The Business of You, Yourself and Thou

You’re Going to Need More Than One Bio

By | Apr.06.17 | No Comments

Regarding your self-promotion, I have good news and I have bad news. Good news: There are more opportunities to promote yourself than ever before. Bad news: The sprawl of marketing opportunities is so fractured and …Continue reading »


Introvert at Work

Eight Ways Shy Lawyers Can Find Mentors

By | Feb.22.17 | 1 Comment

I have always considered myself an introvert. I always admire those individuals who show no restraint as their laughter booms across the room, or who talk nonstop and excitedly to someone they have just met. …Continue reading »


Nothing But the Ruth!

Your Network Is Your Net Worth

By | Feb.08.17 | No Comments

On a recent call with my business mastermind group, one member shared how quickly he was able to overcome a challenge in his company by tapping into his network for suggestions. He summed up the …Continue reading »


Well Said!

How to Introduce Yourself

By | Sep.22.16 | No Comments

Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What follows is for business contexts. For social etiquette, I’ll defer to Emily Post (or …Continue reading »


Well Said!

Are You (Gulp) the Boring One?

By | Aug.08.16 | No Comments

Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being …Continue reading »


Play to Win

Building Relationships With Contacts

By | Jul.07.16 | 1 Comment

Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and …Continue reading »


Well Said!

Have We Met? Mastering the Meet and Greet

By | Apr.20.16 | 2 Comments

The business meet-and-greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other occasions. Do I Know You? Professional social encounters pose …Continue reading »


Connect the Dots!

It’s All About Relationships (Not)

By | Dec.30.15 | 2 Comments

For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint …Continue reading »


Connect the Dots!

How to Chat at Networking Events

By | Dec.29.15 | No Comments

Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations.  You’ve heard about the elevator speech, the 30-second intro …Continue reading »