One of a Kind


One of a Kind

To Build Your Personal Brand, You Must First Embrace Discomfort

By | Mar.14.17 | 1 Comment

Early in my career, I received contradictory advice about how to grow and advance in a large firm. The first school of thought suggested that I should keep my head down and just focus on …Continue reading »


Legal Writing

Break Up the “Conspiracy” by Resolving to Simplify This Year

By | Jan.04.17 | No Comments

“All professions are a conspiracy against the laity,” said George Bernard Shaw. In the legal profession, the best evidence of a conspiracy is the often impenetrable density and complexity of the law. It’s almost impossible …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | 1 Comment

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


Time Management

Why Are You at the Office Until 10 p.m.?

By | Oct.24.16 | 2 Comments

The early days of my legal career at a big firm involved lots of late nights at the office. It seemed like I was routinely getting home around 11 p.m. — often later. It was a …Continue reading »


One of a Kind

Unleash Your Inner Creative to Build a Book of Business

By | Jun.14.16 | 1 Comment

The best lawyers are often the most creative lawyers. But that doesn’t mean they are, or even want to be, labeled as “creative.” Creativity has a certain connotation to it — and it’s traditionally been …Continue reading »


One of a Kind

Intrapreneurship: The Junior Associate Path to Business Development Success

By | Jan.28.16 | 2 Comments

It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing …Continue reading »


One of a Kind

Are You Being a Lawyer or Building a Practice?

By | Apr.16.15 | 3 Comments

There’s a tricky balance that lawyers need to strike: staying focused on the “task at hand” while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a …Continue reading »


One of a Kind

Put Your Creativity to Work (Yes, You)

By | Mar.16.15 | 1 Comment

Almost everyone accepts that we are in a time of radical change in the legal industry. Demand for legal services is flat. Entrepreneurs are finding ways to leverage technology to pick away at work — …Continue reading »


One of a Kind

Bad Growth: Destructive to Your Law Practice

By | Dec.02.14 | 3 Comments

The focus of “One of a Kind” has been on growth. Growth that’s good. The steps and strategies identified in prior posts — establishing a niche expertise, a compelling personal brand and a robust content marketing strategy — will …Continue reading »


One of a Kind

Wisdom Marketing: Building Trust, Loyalty and Respect

By | Nov.03.14 | 5 Comments

“Click.” Did you hear that? That “click” was in your reader’s head. It’s the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed …Continue reading »